A purpose-driven company believes it can advance society by harnessing the influence and power of its impact. The company’s purpose provides the fundamental reason for its existence and underpins its product or service offering.

The following article suggests addressing the issue of “purpose” as follows:

1. Define the problem
2. Make it personal
3. Think long term
4. Test your purpose

Read the full article here.

Author: Bonnie Tran
Source: How to define your startup’s purpose – StartupSmart

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