Andrew Fayad | Blackenterprise

Collaboration could be the piece that is missing from your current marketing plan. Check out these few unusually successful marketing strategies that, when implemeted, may be what takes your business to the next level.

In a business climate that is cutthroat at times, we’ve often found that collaboration is the secret to success.

And, without wanting to sound like a children’s television show, working together has been an asset to strategic marketing for us at eLearning Mind (ELM), a business dedicated to revolutionizing learning and development (L&D).

By aligning with like-minded brands for events, communication, and even media publications, any company can reap the benefits of teamwork across the corporate divide.

It’s not just about public relations. Introducing collaboration as a marketing strategy can help instantly grow your customer base without spending a ton of money; a perfect plan for cash-strapped startups. It might not be the most mainstream marketing method, but I’ve seen our company swell with new contacts, a larger audience, and even more expertise.

Could a collaboration be the piece missing from your current marketing plan?

Continue reading …

Source: The Unusually Successful Marketing Strategy Your Company Should be Implementing


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