• Zero to 100 – A High Growth SaaS Playbook July 13, 2018 1:42 pm
    I have great pleasure in announcing a new program called Zero to 100 – The Growth Academy. This program is my response to what so many of you have been asking for: a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building...
    David Skok
  • A High Growth SaaS Playbook – 12 Metrics to Drive Success June 28, 2018 5:18 pm
    I recently gave a talk at the 2018 SaaStock NYC conference in June. I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS business and to show the key levers a CEO can pull to achieve the greatest impact on their business....
    David Skok
  • Zero to $50M – A Roadmap of the Key Stages, and How to Win at Each Stage February 5, 2018 4:39 pm
    There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. In my talk at SaaStr 2018, I will lay...
    David Skok
  • Top Two Reasons for Churn January 3, 2018 7:20 pm
    In working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the customer Loss of the champion who drove the purchase Looking at these in order: Failure to successfully onboard It’s easy to understand...
    David Skok
  • The Never-Ending Journey: In Search of Product-Market-Fit December 14, 2017 1:51 am
    Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup. This post introduces a four stage...
    David Skok
  • How to calculate your total addressable market and make a great TAM slide for investors December 6, 2017 6:52 pm
    I’ve seen hundreds of startup pitch decks in my time at Matrix, and have found total addressable market (TAM) slides to be among the most frequently mis-executed. I get the sense they are often included as a formality in an attempt to get VCs to check a mental box and continue on hearing about other...
    Jared Sleeper
  • Building a Repeatable, Scalable & Profitable Growth Process November 28, 2017 9:07 pm
    I gave a talk this year at the 2017 SaaS North conference in Ottawa, where I discuss the fundamentals of building a repeatable, scalable, & profitable growth process for a startup. Building a Repeatable, Scalable & Profitable Growth Process [View on Slideshare]
    David Skok
  • 2017 SaaS Survey Infographic October 31, 2017 8:57 pm
    The third annual forEntrepreneurs SaaS Survey Infographic shares top highlights from this year’s SaaS Survey results! You can find the full 2017 survey results here: Part 1 shares growth rates, go-to-market trends and cost structure Part 2 covers application delivery methods, operational costs, gross margins, contract terms, churn rates, capital requirements and accounting methods. To download the...
    David Skok
  • 2017 Private SaaS Company Survey – Part 2 October 31, 2017 8:57 pm
    We recently released Part 1 results of our private SaaS company survey in partnership with KBCM Technology Group (formerly Pacific Crest Securities). This is the sixth annual survey we’ve produced together, which provides data to help SaaS companies benchmark their performance against their competition. In Part 1, we covered growth rates, go-to-market trends, operational aspects, and cost structure. We’re excited...
    David Skok
  • 2017 Private SaaS Company Survey – Part 1 October 17, 2017 2:01 pm
    For the sixth year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of over 400 private SaaS companies. The survey represents deep benchmarking data and insights on growth and operations of private SaaS companies. Thank you to the readers of forEntrepreneurs who participated in...
    David Skok
  • Buyer Centric Funnel Design October 16, 2017 11:22 pm
    In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer’s head to increase funnel conversion rates. In the talk, I cover: How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles. How to figure out why your sales funnel...
    David Skok
  • The SaaS Founder’s Journey – What Matters At Each Stage September 18, 2017 11:26 pm
    As anyone involved with startups will tell you, focus is key to success. But, it can be very hard when there is a huge overload of topics clamoring for a startup CEO’s attention. In order to achieve the necessary focus and understand what you need to accomplish to ensure success/survival, you need to truly understand...
    David Skok
  • The Most Important Startup Question September 13, 2017 10:59 pm
    Because of the huge overload of topics clamoring for a startup CEO’s attention, it can be really hard to figure out where to focus. As anyone involved with startups will tell you, focus is key to success. I believe there is one question that should dominate startup founders’ thinking, as it brings all aspects of...
    David Skok
  • Bridge Group 2017 SaaS AE Metrics Report July 5, 2017 10:14 pm
    Since 2007, The Bridge Group has tracked the Account Executive (AE) role and gathered data on how metrics and compensation change over time. We’ve partnered together to publish the 2017 SaaS AE Metrics Report and offer sales organizations a set of benchmarks to compare themselves against industry standards. This report offers specific analysis and recommendations based...
    David Skok
  • Why early-stage startups should wait to calculate LTV:CAC, and how they should use it when they do June 28, 2017 10:29 pm
    I have the great pleasure in introducing you to a new writer, Jared Sleeper, who will make regular contributions to this blog. We were very excited to have Jared to join Matrix Partners recently as he is a truly exceptional individual. Jared grew up in Maine working in his family’s grocery store. He had a...
    Jared Sleeper

Advertisements