• 2017 SaaS Survey Infographic October 31, 2017 8:57 pm
    The third annual forEntrepreneurs SaaS Survey Infographic shares top highlights from this year’s SaaS Survey results! You can find the full 2017 survey results here: Part 1 shares growth rates, go-to-market trends and cost structure Part 2 covers application delivery methods, operational costs, gross margins, contract terms, churn rates, capital requirements and accounting methods. To download the...
    David Skok
  • 2017 Private SaaS Company Survey – Part 2 October 31, 2017 8:57 pm
    We recently released Part 1 results of our private SaaS company survey in partnership with KBCM Technology Group (formerly Pacific Crest Securities). This is the sixth annual survey we’ve produced together, which provides data to help SaaS companies benchmark their performance against their competition. In Part 1, we covered growth rates, go-to-market trends, operational aspects, and cost structure. We’re excited...
    David Skok
  • 2017 Private SaaS Company Survey – Part 1 October 17, 2017 2:01 pm
    For the sixth year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of over 400 private SaaS companies. The survey represents deep benchmarking data and insights on growth and operations of private SaaS companies. Thank you to the readers of forEntrepreneurs who participated in...
    David Skok
  • Buyer Centric Funnel Design October 16, 2017 11:22 pm
    In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer’s head to increase funnel conversion rates. In the talk, I cover: How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles. How to figure out why your sales funnel...
    David Skok
  • The SaaS Founder’s Journey – What Matters At Each Stage September 18, 2017 11:26 pm
    As anyone involved with startups will tell you, focus is key to success. But, it can be very hard when there is a huge overload of topics clamoring for a startup CEO’s attention. In order to achieve the necessary focus and understand what you need to accomplish to ensure success/survival, you need to truly understand...
    David Skok
  • The Most Important Startup Question September 13, 2017 10:59 pm
    Because of the huge overload of topics clamoring for a startup CEO’s attention, it can be really hard to figure out where to focus. As anyone involved with startups will tell you, focus is key to success. I believe there is one question that should dominate startup founders’ thinking, as it brings all aspects of...
    David Skok
  • Bridge Group 2017 SaaS AE Metrics Report July 5, 2017 10:14 pm
    Since 2007, The Bridge Group has tracked the Account Executive (AE) role and gathered data on how metrics and compensation change over time. We’ve partnered together to publish the 2017 SaaS AE Metrics Report and offer sales organizations a set of benchmarks to compare themselves against industry standards. This report offers specific analysis and recommendations based...
    David Skok
  • Why early-stage startups should wait to calculate LTV:CAC, and how they should use it when they do June 28, 2017 10:29 pm
    I have the great pleasure in introducing you to a new writer, Jared Sleeper, who will make regular contributions to this blog. We were very excited to have Jared to join Matrix Partners recently as he is a truly exceptional individual. Jared grew up in Maine working in his family’s grocery store. He had a...
    Jared Sleeper
  • Optimize Your Funnel By Getting Inside Your Buyer’s Head June 15, 2017 12:10 am
    Part of finding product/market fit is turning early wins into repeatable, scalable, and profitable sales. In my talk given at Heavybit as part of their developer-focused speaker series and community, I discuss how to design a great sales process, analyze the buyers journey, and shorten the time to customer conversion from trials, freemium and open source products. Using...
    David Skok
  • Optimizing the SaaS Funnel from Top to Bottom April 19, 2017 9:34 pm
    In my talk at the 2017 SaaStr Annual conference, the goal was to offer a simple model of a SaaS business and highlight key areas for optimization within the SaaS funnel. Watch the video presentation to learn the key levers a CEO can pull to make the greatest impact to their business. (video from SaaStr Annual 2017)...
    David Skok
  • 12 Key Levers of SaaS Success February 8, 2017 8:36 pm
    This presentation is from my talk at the 2017 SaaStr Annual conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers: Optimizing the SaaS Funnel: Get inside your customer’s head Break down...
    David Skok
  • 2016 SaaS Survey Infographic November 3, 2016 12:21 am
    The forEntrepreneurs 2016 SaaS Survey Infographic highlights key metrics from this year’s SaaS Survey and includes links to advice and insights on improving these metrics. You can find the full 2016 SaaS survey results here: Part 1 covers growth rates, go-to-market trends and cost structure. Part 2 dives into a comparison of application delivery methods, operational costs, gross margins,...
    David Skok
  • 2016 Pacific Crest SaaS Survey – Part 2 November 3, 2016 12:21 am
    We recently released Part 1 results of our annual SaaS Survey, which shares data and insights on growth rates, go-to-market trends and cost structure. A new highlight in Part 1 of this year’s results includes data on balancing growth and profitability in SaaS companies, commonly known as The Rule of 40%. Part 2 of the survey results dives into: A comparison of application...
    David Skok
  • 2016 Pacific Crest SaaS Survey – Part 1 October 17, 2016 1:16 pm
    For the fifth year in a row, we’re proud to work with Pacific Crest Securities, a SaaS-focused investment banking firm, to share results from a survey of 336 SaaS companies. The survey represents deep benchmarking data and insights on growth and operation of SaaS companies. Many thanks to the readers of forEntrepreneurs who participated in the...
    David Skok
  • Bridge Group 2016 Sales Development Metrics and Compensation Benchmark Report August 17, 2016 11:28 pm
    Intro Sales development teams are taking a much more data-driven approach in recent years by closely tracking their metrics and performance. Benchmarking your performance against other companies offers a valuable way to see how your company stacks up against the competition. We have collaborated again this year with The Bridge Group, an inside sales research...
    David Skok

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