• AMA with Camille E. Acey, VP of Customer Success at Clubhouse November 21, 2017 5:30 pm
    Camille E. Acey is the Vice President, Customer Success at Clubhouse, a fast-growing purveyor of project management tools for modern product companies. Previously, she served in user-facing roles at companies including Boundless and Zemanta (now a division of Outbrain). Over the past two decades and across two continents, Camille has committed herself to fostering collaboration and productivity by supporting and advocating for customers. You can find her talking software, customer success, and social justice on her blog. You can follow her on Twitter: @kavbojka. She will be live on Nov 21 starting at 930 AM for one and a half hours during which she will answer as many questions as possible.
  • How To Build A Sales Funnel That Sells November 21, 2017 3:45 pm
    You don’t try to get her in your bed on the first date. You don’t ask what their five-year plan is after two dinners. You don’t give him/her the key to your place after a couple of sleepovers. You don’t propose when you’ve only known each other for three months. Building meaningful relationships takes patience, generous nurturing, hard work and time. We all know that. Customer relationships are no different. Have you ever bought something off a dead cold email from a total stranger? Have you ever bought something off a Facebook Ad the very first time you laid eyes on it? Way too often do I see sales people and marketers bombard people they don’t know with sales pitches for products they don’t need. And no: customising first name, last name and company name in your automated cold email doesn’t count as personalisation. The goal of marketing is not to make sales. The goal of marketing is to build value-based relationships with an audience. A sale is merely the logical consequence of such a relationship. Without a relationship, there can be no sale. A sale is your lead acting on their trust in you to solve a problem they’re having, to reach a goal they care about. It’s the equivalent of your better half committing to a long-term relationship with you. That stuff doesn’t happen overnight. The marketing equivalent of the process that sees you trying to win the heart of that special someone is called a sales funnel. Like dating, the first vacation together, meeting the parents, moving in together and eventually committing, the sales funnel is a multi-step, multi-modality steps that gets prospects from not knowing nor you nor your product/service to buying that very product/service. The sales funnel is the actualisation of the wisdom that you should never sell at first sight. Other than your prospect having the problem you can solve, the one factor that drives this transformation process is trust. To get from lead to deal, you need to get your prospect to trust you and finally act on that trust. There’s different models to conceptualise this process. The traditional version outlines four stages going from awareness to interest, decision and finally action. Growth hacking teams prefer Dave McClure’s pirate funnel, portraying awareness, acquisition, activation, retention, referral and revenue as the six stages a customer goes through on his buying journey. For the sake of keeping it simple, we’re going to stick to the basics: awareness: the prospect learns about your existence. interest: the prospect checks out your value. decision: the prospect decides they trust you to solve their problems and acts on that trust by taking a purchase decision. long-term relationship: the prospect has become a customer. People learn about you, they check you out, they make the decision to become your customer and stay your customer. As a marketer, you’re responsible for getting a prospect to learn about you, getting them to check you out, driving them towards them towards commitment and honouring that commitment for a longer period of time. Sounds a lot like the stages of your love life, doesn’t it? Let's dive into some dating advice.
  • Live Nov 28! AMA with Dr. Jessica Kirkpatrick, Data Scientist at Slack, Astrophysicist, Writer, Diversity Advocate November 28, 2017 5:30 pm
    Dr. Jessica Kirkpatrick is a product data scientist at Slack. Previously she has worked at Hired, Chegg, and Microsoft.  Before making her transition to the private sector in 2012, Jessica earned a Ph.D. in Astrophysics from UC Berkeley, where she studied some of the most distant and brightest known objects in the universe, quasars, and worked with large and complex data sets. Today, instead of spending her days finding patterns in the structure of the universe, she spends them finding patterns in the behaviors of people in order to make technology work better for us all. In addition to her work in private industry, Jessica maintains an active role in giving back to the astrophysics community. She is a blogger for Women-in-Astronomy, Astrobetter, Women 2.0, and Lady Paragons. She is also on the Board of Trustees for the American Astronomical Society and served on their Committee for the Status of Women in Astronomy for 4 years.  You can follow her on Twitter: @berkeleyjess. She will live on Nov 28 starting at 930 AM PT for one and a half hours during which she will answer as many questions as possible.
  • Show GH: Launched Briefcase aka "Netflix for Software" November 20, 2017 3:14 pm
    Hey Everyone Hope your Monday is going amazing! We've been running AppSumo for 7 years and one of the most requested things was to just get all the tools you need for only 1 price... Took about 9 months to get all the companies and functionality together to make it and then beta test it for 4 months. Originally we called it AppSumo Black but wanted a unique brand and Briefcase was born. For our launch strategy since y'all are marketers, here's high level: 1- ProductHunt on launch day 2- Bonuses for early purchases this week 3- $25,000 advertising budget 4- An all-expense paid trip to 1 purchaser as an incentive to use the tools for their business. Any suggestions and feedback is appreciated!
  • How Robinhood Got Nearly 1 Million Users Before the Company Even Existed November 21, 2017 1:42 pm
    Commission-free stock-trading app Robinhood managed to rewrite this classic narrative with an enviable and explosive go-to-market. 💥 🚀 💥 In the year prior to launch, Robinhood built a waiting list amounting to nearly…one…million…users. That’s one million users before the company even existed. Sound nuts?- I’d say so.
  • Why Snapchat is Failing and How it Can Do Better November 22, 2017 2:20 pm
    Back in 2016, Snap was riding on a wave. Having rejected multiple billion-dollar acquisition offers from the likes of Facebook and Google, Snap was on track to IPO at a market cap of $33B. Following the release of Instagram Stories, Snap’s user growth has slowed by 82% as it struggles to find new users. Since going public in late 2016, Snap has been burdened by soaring cloud bills, lower revenue, and stilted growth. This article dives into some of Snap’s missteps, along with ways it can improve.
  • Don’t Trust Your Marketing Data? 7 Ways to Audit Your Data Collection November 20, 2017 5:40 pm
    Most marketers have Google Analytics set up, and are tracking the basics (pageviews, time-on-site, maybe even some goals). But when it comes to tracking the stuff that really moves the needle, how confident are you that your information is accurate and complete? This article outlines seven actions you can take to make sure your data collection processes are up to snuff.
  • The Product IS the Marketing: Why Your Product is the Best Growth Hack November 22, 2017 2:24 am
    Growth hackers say a lot of things. They offer tricks like “viral coefficients” or “platform hacks” to skyrocket new users. And they’re not wrong, per se. But the sequence of these activities is wrong. Because sure: All growth hacks can work to one extent or another. However, the success of each is all going to depend largely on one little, teeny, tiny, detail: Your product. Do you agree or disagree?
  • How to stay in the top 1% of T-Shaped Marketers? (2018 Version) November 21, 2017 10:25 am
    As the technical marketing landscape continues to evolve, so too does the skillset required of the technical marketer. Those who adopt these skills and new ways of working are known as T-Shaped Marketers. How do you become a T-Shaped Marketer? By continually upskilling of course! Find out the skills a 2018-ready T-Shaped Marketer needs to master!
  • Dynamic Keyword Insertion: 32-Point Guide For Getting Dynamic To Get Results November 20, 2017 10:57 pm
    Dynamic keyword insertion is a great, advanced feature that lets you customize ad copy based on search terms potential leads are using. We've put together a complete guide on how DKI works and its advantages, so you can create less ads, save time, money and energy.
  • How to Target Specialized Audiences With Facebook Ads November 20, 2017 12:03 pm
    In this article, you’ll learn how to create six refined target audiences for your Facebook and Instagram campaigns.
  • The visitors to my website are mostly coming through a search of the company's name (more than 80%). Is it good or bad? November 19, 2017 2:58 pm
    I've been looking for a concise answer on this subject but ironically I haven't found the right search terms to find a good source on the subject.
  • How to Kickstart Your Growth Process November 22, 2017 6:18 pm
    "At TelTech, it took our product-marketing organization more than a year to get to something that resembled a true growth team, running high tempo testing. "So, if you are struggling to implement the growth hacking methodology, I get it. We assembled a team, achieved product-market fit, and identified our growth levers, but got stuck when we tried to put process behind our testing ...
  • 10 Tips for an Effective Marketing Blueprint to Build Your Small Business November 22, 2017 1:17 pm
    Here are some tips you can use to market your small business more effectively.
  • Creating financial plans that excite VCs with Christoph Janz November 21, 2017 10:32 am
    Looking to raise your next funding round? In this interview with Christoph Janz, Managing Partner at Point Nine Capital you will learn where to get started with your financial plan, how to make assumptions once you run out of existing data, what are common mistakes to avoid, and what are some useful benchmarks to keep in mind for your metrics.
  • How would GDPR change marketing? November 19, 2017 2:19 am
    With GDPR implementation not too far away, have you thought about how online marketing as we know it today will change? What data points will users give you consent for, and which ones are beyond reach? How will you get people to consent? What happens to acquisition and retargeting where you don't have a direct relationship with the customer yet? And if this results in people becoming more aware of privacy and careful about what data they share, what does this mean for online business as a whole?
  • How can I rank my websites in search engines without backlinks? November 17, 2017 7:11 am
  • Should I remove Google Analytics tag from the AdWords Landing Page? November 16, 2017 5:57 am
    Landing Page has high bounce rate which is in turn increasing the bounce rate of whole website on an average. As I've learnt that high bounce rate can effect the SERP Rankings negatively, I'm thinking of removing the GA code from the landing page. Please share your inputs.
  • The Practical Advantage Of The ICE Score As A Test Prioritization Framework November 14, 2017 3:50 pm
    Think of the ICE Score as a minimum viable prioritization framework. It’s not objectively perfect but it’s good enough to get the job done.
  • Live Nov 30! AMA with Aaron Dun, Senior Vice President of Marketing at SnapApp November 30, 2017 5:30 pm
    Aaron Dun drives marketing and strategy for SnapApp, an interactive content creation platform that helps marketers better engage with their audiences. He is a staunch supporter of the the Oxford comma and an avid opponent of lead-gated PDFs. Prior to SnapApp, Aaron served as the CMO for Intronis through its acquisition by Barracuda Networks. He has played a leadership role in the marketing success behind Percussion Software, Ness Technologies, Lionbridge Technologies, and Softscape. He tweets periodically from @ajdun, sometimes it’s even interesting. He will be live on November 30 starting at 930 AM PT for one and a half hours during which he will answer as many questions as possible.
  • Has anyone run Tumblr Ads? November 13, 2017 8:28 am
    I'm looking to start a retail, ecomm business in the early new year (if not before) and was looking for 'white space' where it fits my target audience, but nobody is utilizing the space. Then I remembered Tumblr. Thinking about it, I didn't even know that you could even RUN ads on Tumblr! Hell, it's not even in the 'tags' on GH, which is how low-key it is now. Ha! But it's worth giving it a shot on whether it's effective. Does anyone know of a person/company/brand that has run successful Tumblr ads in the last year (2016-current) that has written a case study about it?
  • What tools & tactics do you use to attribute conversions to the initial visitor's touch point? November 13, 2017 10:08 pm
    I often read posts about "how to increase blog traffic" but monetization and ROI measurement isn't often addressed, particularly when the blogger promotes third party products.  What are the tools and tactics used to attribute conversions to the initial visitor's touch point. ex: a tweet?
  • What free/low priced analytics tool do you recommend to track mobile retention and understanding user behavior in mobile apps? October 12, 2017 5:21 pm
    What free/low priced analytics tool do you recommend to track mobile retention and understanding user behavior in mobile apps?
  • Is there a Project Management tool with CRM and Pipeline in one? November 17, 2017 10:38 pm
    To be clear: NOT Sales oriented and not a task management tool. Not something that integrates with other tools. Looking for the ideal all-on-one PM tool where both products/development AND people are projects in process.
  • Why the Crypto Multiplier is the Next Secret Weapon in Growth November 16, 2017 6:28 pm
    Nick Soman, previously Growth Lead at Gusto, founder of Reveal Chat (B2C, grew to millions of users via referrals and was acquired by Napster), and member of the Reforge Collective, walks us through how crypto tokens create a double network effect that can supercharge referral results.
Advertisements