• How Kissmetrics Uses Weekly Webinars to Engage Customers, Increase Brand Awareness, and Build Strategic Relationships February 20, 2018 2:57 pm
    Kissmetrics is a venture-backed, behavioral analytics and engagement platform founded in 2008 by Neil Patel and Hiten Shah. They've raised over $10 million in venture funding and have some of the most respected advisors in Silicon Valley. They also have one of the most streamlined webinar processes that we've ever seen. Kissmetrics has been optimizing their webinar process over many years with over 230 webinars run (not including demos and customer success webinars!). What's more, they've done this with only one person managing all of their webinars! I had to learn their secret, so I did some intense research to find out exactly how Kissmetrics manages their webinars:   How they're able to consistently produce webinars on different high-level growth topics at scale with only one webinar manager Which webinars Kissmetrics uses in each part of their sales funnel Kissmetrics' traffic sources that get them thousands of registrants and attendance rates just below 40% Helping and verifying my research was none other than Thue Madsen, Webinar Wizard and Marketing Ops Manager at Kissmetrics.
  • Literally Everything I’ve Learned Acquiring 1,617,418 Customers February 19, 2018 3:04 pm
    Advice for breaking into startups, building high-functioning growth teams, and the only customer acquisition playbook you’ll ever need.
  • Growing a Company in a Competitive or Saturated Market February 20, 2018 8:25 pm
    These days, launching a company is easy. Getting your first 10 customers – even your first 100 customers – is easy. But what do you do once you’ve cleared these entry-level hurdles, once you start struggling to scale up and gain a foothold in an industry that’s saturated or competitive? Sujan Patel shares 11 principles and practices from growing a sales email software in the already saturated market.
  • How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year February 21, 2018 4:54 pm
    ConvertKit was three years old and was generating $70-80k a month in revenue. It had grown pretty much organically — promoted by word of mouth, especially by influential bloggers. No one at ConvertKit had solely focused on growth until Darrell Vesterfelt joined the team. Darrell's job was to find one thing he could focus on to grow ConvertKit’s user base and monthly revenue. That one thing — as it turned out — was webinars presented in partnership with ConvertKit affiliates. What follows are Darrell’s hard-earned insights and the step-by-step approach he used to help ConvertKit grow monthly revenue from $98k to $625k — in just 12 months, by placing the majority of his focus on webinars.
  • What 17 Enterprise Executives and $276.96 Billion Can Teach You About Unlocking Growth February 21, 2018 2:32 pm
    The question is: Can you growth hack the enterprise? To find out, Johannes Ceh and Aaron Orendorff asked executives from 17 of the largest organizations in the world — roughly $276.96 billion in market value. These are 100% original contributions (to the tune of nearly 4k words) direct from the brightest and biggest minds in business: 1. Start with Clarity: LinkedIn 2. Know Your Numbers: Slack 3. Provide Disproportionate Value: Gary Vaynerchuk 4. Unite Key Objectives: Shopify Plus 5. Expose Your “Must Have” Value: Dropbox 6. Add Growth to Your Product: Guy Kawasaki 7. Break the Rules: Tinder 8. Extend Your Channels: DCMN 9. Be Rigorous about Data: Duolingo 10. Challenge the Conventions: T-Mobile 11. Develop a Growth Skill Set: Mercedes-Benz 12. Focus on Customer Led Optimization: Western Union 13. Experiment for Disproportionate Growth: BuzzFeed 14. Organize Around an Operational Mindset: ClassPass 15. Allow, but Don’t Excuse, Failure: Adobe 16. Build for the Long Term: WeTransfer 17. Tell Authentic Stories: SAP
  • How to Conduct Keyword Research for Ecommerce from the Ground Up February 21, 2018 4:20 pm
    Another awesome post from Nick Eubanks that does a deep dive into keyword research, specifically for e-commerce (but applies to much more than just that). Great to read through if you're trying to figure out where to put your focus from an SEO point of view.
  • The NFX of Trulia: Building a $3.5 Billion Marketplace February 21, 2018 1:38 pm
    Two-sided online marketplaces are as difficult to build as they are rewarding. This was a lesson the founder and CEO of Trulia learned firsthand where he spent ten years of his life — from 2004 to 2014 — building an online real-estate marketplace that merged with Zillow to create the world’s largest online real estate marketplace in a $3.5 billion transaction. During that time, they were faced with many obstacles particular to a two-sided marketplace business model, with consumers on one side and the real estate industry on the other. But three of the biggest initial problems they faced were also amongst the most challenging. These were: 1. How do you build the supply side (i.e. property listings and information) so as to incentivize the demand side ( i.e. homebuyers) from a cold start — the classic “chicken and egg” problem. 2. How do you efficiently acquire and retain users with a commoditized supply side (how do you retain a competitive edge amidst an environment of rampant multi-tenanting, wherein it is costless for suppliers to list on other marketplaces). 3. How do you monetize an online marketplace when the actual transactions take place entirely offline (especially in the midst of a market downturn).
  • Ads on Quora. Pros & Cons? February 20, 2018 2:28 pm
    Wondering if advertising on Quora really works and for which industry. Thanks in advance!
  • The Google Ranking Factor You Can Influence in an Afternoon [Case Study] February 20, 2018 8:10 pm
    What does Google consider “quality content"? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning behind the words on the page, rather than the page’s keywords and metadata alone.
  • 3 Ways to Fast Track Your Career from Zillow’s VP of Product and Growth February 21, 2018 8:56 pm
    For this piece, I spoke with Nate Moch, VP of Product and Growth at Zillow, to unpack an important topic that is relevant and important for everyone - how to fast track your career. He has a remarkable career story. He went from entry level (and struggling) software engineer to VP of Product and Growth at Zillow in just 10 years. He also helped take Zillow from pre-launch to IPO and beyond. To understand how he achieved such accelerated career growth, I deconstructed the 3 key strategies he used to ladder up to VP of Product and Growth at a public company, so I could share them with you.
  • The New Wave of Customer Relationship Management February 21, 2018 6:38 pm
    The relationship between company and customer has fundamentally changed. Driven by the move towards subscription models, the world is shifting to deep customer connections and relationships. Every business can benefit from this model if they meet the customer’s needs and product requirements.
  • Is there a social media management tool that allows you to filter keywords through specific Facebook groups and set alerts for when those keywords are matched? February 19, 2018 5:33 pm
    I am a member of more of a dozen groups and find it difficult when I'm looking for something and I want to see whether someone has already written about it across specific Facebook groups. Or, if not set an alert for when those keywords surface (similar to what Talkwalker / Google Alerts does). It particularly comes in handy when I'm doing research for articles or want to learn more about a specific topic.
  • What are the most important Facebook & Instagram metrics that your clients are asking for? February 7, 2018 2:19 pm
    I'm Adina, and I'm building socialinsider.io - a social media analytics tool which serves up a full view of a competitor’s digital strategy for Facebook & Instagram.    What are the most important Facebook & Instagram metrics that your clients are asking for?
  • Creative Ways to Share Data in Your Next Email Marketing Campaign February 19, 2018 5:45 pm
    But with all of the data you collect, it’s hard to know what to do with it all. One option is to use email marketing to share your data with users to reinforce your messages and highlight why you’re the best option for your users. Adding data to your email marketing also gives you the chance to offer your users additional value. Instead of telling them about yours or their success, show them.
  • How Duolingo Built a $700 Million Company Without Charging Users February 20, 2018 5:27 pm
    Duolingo created a free app to help people around the world learn different languages. Currently, they have over 25 million monthly active users learning a language right from their web browser or smartphone, each at their own pace. Along the way, Duolingo has built a $700 million company—without charging users a cent.
  • 3 Ways You Could be Unknowingly Wasting Ad Budget February 14, 2018 7:37 am
    Today's ad platforms can have even the most experienced PPC marketers spending more than intended. Campaign settings, rules and other factors change over time, which can have substantial impact on your campaigns. For example, starting October 4th, 2017 Google announced they could spend up to two times your daily budget.…
  • The best growth marketing resources on the web February 5, 2018 4:27 am
    I put together a complete guide to growth marketing, including the best videos, influencers, articles, ebooks, courses, conferences, and more!
  • You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role February 6, 2018 10:37 pm
    It’s no secret that organizations have been increasingly turning to advanced analytics and artificial intelligence (AI) to improve decision making across business processes—from research and design to supply chain and risk management. Along the way, there’s been plenty of literature and executive hand-wringing over hiring and deploying ever-scarce data scientists to make this happen. Certainly, data scientists are required to build the analytics models—including machine learning and, increasingly, deep learning—capable of turning vast amounts of data into insights. More recently, however, companies have widened their aperture, recognizing that success with AI and analytics requires not just data scientists but entire cross-functional, agile teams that include data engineers, data architects, data-visualization experts, and—perhaps most important—translators.
  • This EXACT Keyword Research Process Grew Mindvalley’s Organic Traffic From 14k to 122k Per Month (In 11 Months) February 21, 2018 5:13 pm
    One year ago, Sebastian Beja joined the Organic Traffic Team at Mindvalley as a Senior SEO Specialist. In our conversation, Sebastian walked us through the entire keyword research process Mindvalley used to lift organic traffic from under 14k per month to over 122k.
  • How will voice search impact SEO in 2018? February 12, 2018 6:42 am
    As we know that people use voice search: more than 50% - while driving, another activity - a little more than 20% and so on. So as a business or marketing purpose how voice search will affect the SEO in 2018?
  • Looking for your opinions about Startuplister and Promote Hour? February 15, 2018 1:57 pm
  • How to start a growth marketing funnel for a new Luxury Linen Brand? February 15, 2018 10:53 am
    Shoutout to all Influencer Marketers in the Growth Hackers Community I have just started helping out a new textile brand in expanding their digital footprint and getting them more noticed in the Internation market (US and Canada). I was wondering if someone could guide me through the different channels and platforms I can help them increase their online visibility? Any help will be appreciated! Thanks!
  • Which Tools Are Used To Track Instagram Posts and Followers? February 15, 2018 8:21 am
    I am a regular user of Instagram, but I don't know how can I use it for business purpose. Can anyone suggest me any tool to measure the performance of post and from which post I get more followers?
  • Product Optimisation and Growth Checklist February 17, 2018 7:20 pm
    There are many CRO checklists around. But most of them focus on specific tips like: "keep your forms linear", "show product close-up videos", "enable out of stock notifications" etc. Those tips are usually solid, and following them might improve your conversion rates. But over the years I’ve been in the industry, one the most important lessons I have learned has been not to blindly trust all those shiny case studies and guaranteed tips and ways how to improve your conversion rate. Every business is unique and has unique customers. And usually, you need to figure out what are the most important to things to focus on by yourself. By using data, talking to your customers, A/B testing and other research techniques. The checklist I’ve created focuses on process instead of specific things you should change at your website. I follow it in my day-to-day work and it helps me not to forget about some important step. You can read the full post and download the checklist at URL below.
  • Show GH: [Free] Local SERP URL builder. February 16, 2018 8:41 am
    Want to step up you Local SEO game? Below you can find a google sheet URL builder that will return results from specific IP addresses without having to rely on a VPN or log-in into the Ad Preview & Diagnosis in AdWords (which is also limited to the top 10-15 results). Here, you don't even have to go in incognito mode (but I will leave testing up to you). This is what I use to track local rankings for https://www.getkisi.com and other websites. Enjoy!
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