• AMA with Anne Fleshman, Director of Marketing at Autopilot September 19, 2017 4:30 pm
    Anne Fleshman is the Director of Marketing at Autopilot, the visual marketing software that makes it easy (and fun!) to create automated and personalized customer journeys. Named one of the top 10 fastest growing SaaS companies, Autopilot serves over 2,500 customers globally, including Microsoft, Crunchbase, Atlassian, and Lyft, and has raised $20.5M to date.  As a demand generation leader with a background in early-stage B2B marketing, Anne joined Autopilot in pre-beta days to take the company from startup to scale up and can be credited for driving top of funnel acquisition to maintain 21% month-over-month revenue growth. Anne has executed 100+ events and webinars, increased website traffic 1400%, grown a community of 80,000+ customer journey marketers, spent $1M+ in advertising and demand generation programs, and launched countless automated journeys and integrated marketing campaigns, making her a linchpin to Autopilot’s success.  Want to take Autopilot for a test flight? Get started with a free 30 day trial.  Anne will be live on Sep 19 at 930 AM PT for one and a half hours during which she will answer as many questions as possible.
  • AMA with Tobias Ahlin, Experience Design Director for Minecraft September 21, 2017 4:30 pm
    Tobias is the Experience Design Director for Minecraft in Stockholm, Sweden, where he leads the user experience design for the second best-selling video game of all time (second only to Tetris). When he’s not working from the Mojang headquarters he’s spending his time as an Industry Leader at the digital business school Hyper Island, and as a judge for the Swedish Design Awards. Prior to Mojang, Tobias was one of the first designers at Spotify, and was early on responsible for the UI design of all their apps. He went on to work as a Product Designer and Developer at GitHub in San Francisco, and later lead the design for the user testing company Lookback. You can follow him on Twitter: @TobiasAhlin He will be live on Sep 21 starting at 930 AM PT for one and a half hours during which he will answer as many questions as possible.
  • How to Use In-App Messages Effectively Across the User Journey September 21, 2017 6:00 pm
    Lifecycle messaging has increasingly expanded into the product, and for good reason. As software experiences get better and better, users have little to no tolerance for clunky interfaces and unclear product messaging. A deliberate in-app messaging campaign is the easiest way to quell frustrations and harnesses the power of contextual, personalized messaging where and when it matters most. Here's a beginner's guide to getting started with in-app messaging.
  • How To 19x Your Ecommerce Site Revenue With Multi-Channel Selling September 20, 2017 7:11 pm
    Multiple channels = more sales. But it's not foolproof. Make multi-channel selling easy with these revenue-boosting tips.
  • Best Buy’s Secrets for Thriving in the Amazon Age September 21, 2017 2:14 pm
    Many people assumed that the entire big-box retail sector would eventually fall under Amazon’s steamroller. Best Buy had spent the past several years playing defense against Amazon, finding some initial success by cutting costs and reducing prices to match its online rivals. But Best Buy’s rebound has been surprisingly durable. Revenue figures have beaten Wall Street’s expectations in six of the last seven quarters. The company’s stock price has risen more than 50 percent in the past year. Workers are happy. How do they do it?
  • Live Oct 3! AMA with Liz Cain, VP, Go To Market at OpenView Venture Partners October 3, 2017 4:30 pm
    Liz Cain is the VP of Go-to-Market at OpenView where she leads market insights, recruiting and sales and marketing strategy as part of the firm’s Expansion Platform. The GTM practice focuses on helping portfolio companies acquire and retain the right customers and talent. Prior to joining OpenView, Liz was the AVP of Worldwide Business Development at NetSuite, the leading provider of cloud-based financials / ERP. Liz’s experience spans technical support, sales operations, account management, and marketing. Most recently she launched NetSuite’s Business Development Representative (BDR) and Solution Consulting Associate (SCA) teams, which she successfully scaled to a 170-person global organization. Across these teams, Liz was responsible for inbound lead qualification, outbound prospecting, the development and administration of product, sales, business and industry training, and campaign execution. For resources on growing your software business: http://labs.openviewpartners.com/  You can follow her on Twitter: @elizabethjcain She will be live on Oct 3 starting at 930 AM PT for one and a half hours during which she will answer as many questions as possible.
  • Instagram Ad Cost Stats 2017 & How to Get Above-average Results September 21, 2017 2:35 pm
    How much are you paying for an Instagram ad click or conversion? If your CPC is less than $0.50, you're doing something right. The avg. CPC on Instagram is around $0.80. Check out the latest Instagram advertising benchmarks and learn how to keep your marketing costs low.
  • How to Build a Business with Your Friend without Ripping Each Others’ Throats Out September 20, 2017 3:33 pm
    Everyone will tell you, don't go into business with a friend, a relative, or your lover. But of course, many people do it anyway and you hear their horror stories in online forums like Quora or Reddit. If you're thinking about going into business with a friend, relative, or a lover - please for the love of Steve Jobs & Steve Wozniak, read THIS first. This article covers questions and thinking points to the likes of - how to vet if someone will be a good partner/founder before going in too deep TO handling confrontations. Any words of wisdom from those that have survived the carnage or still are doing it as a dynamic duo?
  • The Effect of Backlinks Anchor Text (SEO) on Google Play ASO (App Store Optimization) September 20, 2017 4:13 pm
    Over time I have been doing my own experiments with backlinks for Google Play apps (links from specialized media) and I got a feeling that the links do affect ASO. But, of course, in a digital world where we live, feelings can’t be trusted blindly...
  • Live Chat Statistics: Trends and Insights from 1000 Consumers and 100 Businesses September 20, 2017 1:49 pm
    Consumers are more likely to remain loyal, engage in positive word of mouth, and spend up to $500 extra per month with businesses that provide effortless live chat experiences. - 79% of businesses say offering live chat has had a positive effect on sales, revenue, and customer loyalty - 38% of consumers are more likely to buy from a company if they offer live chat support - 51% of consumers are more likely to stay with or buy again from a company if they offer live chat support - 63% of people who spend between $250-500 a month online are the most likely to both buy from, and be loyal to, companies who offer live chat
  • User Data Study: When Is the Best Time to Send an Email Campaign? September 20, 2017 5:43 pm
    We analyzed email engagement performance for millions of our users' emails to find out the best days and times to send marketing emails. Then, we further broke the results down by business type.
  • Twitter CPMs Increase 27% In 2017 [Report] September 20, 2017 5:01 pm
    We analyzed over 3.5 billion Twitter ad impressions from January to June 2017. Based on our data, we saw CPMs increase from $5.30 to $6.72 during the first six months of 2017, while the average CPC increased from $0.52 to $0.80. Key takeaways and insights: Twitter’s CPM increased by 27% since January 2017. The average CPC on Twitter increased by 18% since January 2017. The average CTR on Twitter remained consistent month-over-month between February and June.
  • 💰 eCommerce Growth Marketing : How we found growth ideas generating €150K+ in 3 months 🚀 April 12, 2017 5:03 pm
  • Willix Halim on the Key Ingredients to Optimized Growth July 27, 2017 1:46 pm
  • Facebook Ads Tutorial - Everything I Learned Spending $3 Million [Noah Kagan Edition] June 26, 2017 11:22 am
  • How LinkedIn grew 1000x from 500k to 500M in 13 years June 15, 2017 4:30 pm
  • Sean Ellis on Growth Hacking Success at StartCon 2016 May 17, 2017 4:45 am
  • Building a World Class Growth Team. September 19, 2017 5:16 pm
    I interviewed Matt Bivons, VP of Growth at GreenSky and Nick Soman, former Growth Lead at Gusto to talk about how companies today can build a world class growth team. Some of the key questions we try to answer with this article are;   1. When is the right time to start thinking about growth? 2. What is the right structure for a Growth team? 3. Who are the key players to have in your Growth team? Click here to go to the full article
  • Python for Data Science – Tutorial for Beginners #1 – Python Basics September 19, 2017 4:02 pm
    If you are learning Data Science, pretty soon you will meet Python. Why is that? Because that’s one of the most commonly used data languages. The popularity of it comes from 3 things: Python is fairly easy to interpret and learn. Python handles different data structures very well. Python has very powerful statistical and data visualization libraries. In my “Python for Data Science” articles I’ll show you everything you have to know. I’ll start from the very basics – so if you have never touched coding, don’t worry, you are at the right place. I’ll focus only on the data science related part of Python – and I will skip all the unnecessary and impractical trifles. We will go step by step and by the end of this tutorial series we will even do some fancy data things – like predictive analytics! Here we go!
  • Heuristic Analysis for Ecommerce: Get Quick Wins Before Quantitative Research September 20, 2017 7:26 pm
    The conversion optimization process consists of multiple steps that overlap and interlock (heuristic analysis is just one of them). Many of these steps are based on data and research, so your initial step should always be to set up your data-gathering tools. Heuristic analysis is Step Zero of any conversion optimization process worth its salt. But where do you start? Unless the website you want to optimize has obvious technical difficulties, the first step is to visually inspect the website. Do this by going through the website page by page, and try to spot obvious issues that could hinder conversion.
  • How to Accelerate Sales with User Onboarding September 19, 2017 2:15 pm
    We're used to thinking about user onboarding and sales as two completely separate things that don't play well together. In reality, combining the two can make you much more effective in acquiring new users. The onboarding flow gives you a chance to achieve a great experience that makes a product “fly off the shelves.” This is especially important for self-serve SaaS products where the team doesn't have the resources to talk to every new user. By using the onboarding flow to enable your sales team, you can equip them with better information, point them to people who are most likely to need personalized guidance, and help them close more sales faster.
  • ASO experts: Why do some apps seem to receive significant higher count of Apple app store rating & review of late? September 17, 2017 12:35 pm
    ASO experts: Do you know why some apps seem to receive significant higher count of Apple appstore rating & review of late? Used to be 10 per day now like 200 per day. Any tricks?
  • Startup Lab workshop: Cohort analysis September 18, 2017 4:01 am
  • What I Learned Analyzing 13 Years of Basecamp Home Pages September 18, 2017 4:01 am
    “Bad copywriting is the biggest cancer on the web today, and ESPN continues that tradition by lathering on the jargon and washing away the simple, easy-to-understand language that is required at a critical contingency design crisis point. If you are going to ask someone to do something, you better speak their language and put things in their perspective.”
  • How to prioritize better, by spotting false positives in your SaaS metrics September 18, 2017 4:01 am
    Marketers and Product Managers are often forced to waste tons of time and resources chasing after random fluctuations in their metrics in search of answers - most of which turn out to be red herrings. But I've found that calculating a Normal Range for your metrics helps you better determine whether today's number is objectively 'Good', 'Normal' or 'Bad'. In this article, I explain how to do it, and provide a free calculator to get you started. It's quick & easy - I almost failed math in high school, so if I can do it, so can you!
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