• Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue July 20, 2017 7:56 am
    Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. When marketers first started using social media as a marketing channel, there was less […]
    Alfred Lua
  • The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples) July 18, 2017 4:30 am
    This post was originally written on April 7, 2016, and we have just updated it with the latest information. The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time. You only get one; one photo, one shot to make […]
    Alfred Lua
  • How to Keep Up With Social Media News in Just 10 Minutes a Day July 11, 2017 11:00 am
    Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Did you know for example that Facebook now allows you to upload GIFs? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared? If a piece of social media news […]
    Alfred Lua
  • Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051] July 10, 2017 8:00 am
    Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. So what’s the right answer? Is there one? Many marketers lean towards the side of brand awareness and engagement, […]
    Brian Peters
  • We Made These 10 Social Media Mistakes so You Don’t Have To July 6, 2017 9:59 am
    This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers. Now that we have learned from many of […]
    Alfred Lua
  • Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years June 30, 2017 10:30 am
    Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace, my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” The rest is history. Social media has changed and evolved so much since the early days, […]
    Brian Peters
  • The Complete Guide to Using Stock Photos in Your Marketing June 29, 2017 11:30 am
    When you hear the term ‘stock photo’, what’s the first thing that comes to mind? My hunch is it’s probably a photo of a group of friends awkwardly laughing, business people staring at charts on a wall, or something along those lines. Probably not the best connotations, right? Used correctly, though, free stock photos can […]
    Ash Read
  • The Mobile Marketing Studio: 26 Apps to Help You Create Epic Social Media Content on Your Smartphone June 26, 2017 11:30 am
    What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful. Nowadays, every marketer has to be part designer, […]
    Ash Read
  • How to Get Your First 1,000 Followers on Every Major Social Network June 26, 2017 7:00 am
    This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media!  You’re taking the dive into a new social network, or you’re itching to grow your existing […]
    Kevan Lee
  • 25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers] June 22, 2017 9:00 am
    What’s working for you on social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos, we’re always up for trying new strategies! Lots of times these experiments […]
    Brian Peters