• How to Create a Social Media Marketing Strategy From Scratch September 21, 2017 4:15 am
    This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. 🙂 When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon […]
    Alfred Lua
  • Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement September 19, 2017 9:39 am
    Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. But we feel there are ways we can combat this organic reach decline on Facebook […]
    Alfred Lua
  • Never Run Out of Content to Share: 70+ Places to Curate Great Content September 12, 2017 7:18 am
    Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you start with curation? There are many great websites on all sorts of topics. With our community’s help, we put together […]
    Alfred Lua
  • What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content September 7, 2017 8:54 am
    Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your engagement. For example, if you take a look at our Twitter and Instagram accounts, you’ll […]
    Alfred Lua
  • 19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes September 6, 2017 8:18 am
    Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform. For example, you might create: A video for Facebook A GIF […]
    Alfred Lua
  • The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign August 31, 2017 11:37 am
    The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only […]
    Alfred Lua
  • Creating Truly Remarkable Marketing and Social Media Content That Lasts – Ryan Holiday [SSM058] August 28, 2017 8:00 am
    How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a lifetime. Today, we as marketers are so focused on what’s next. We create content, ship it, and move onto the next project without even blinking an eye. Is there another […]
    Hailley Griffis
  • Instagram or Snapchat: Which is the Best Fit For Your Business? August 24, 2017 11:00 am
    Should our business be on Instagram or Snapchat? Or both? With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figure out which platform — Instagram or Snapchat — is more suitable for your business, we decided to analyze the differences between the two platforms. We […]
    Alfred Lua
  • Get Over Your Creativity Block With These 20 Social Media Content Ideas August 22, 2017 8:07 am
    As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? How can […]
    Alfred Lua
  • 30+ Free Instagram Tools to Help You Grow Your Following August 17, 2017 10:19 am
    More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business friendly updates such as Instagram Ads, Stories, and Business Tools, Instagram is becoming a must-have channel in many social media marketing strategies. So how can you stand out from the […]
    Alfred Lua