• The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069] November 13, 2017 10:00 am
    What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 […]
    Brian Peters
  • I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found. November 7, 2017 11:04 am
    At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts […]
    Alfred Lua
  • A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising November 2, 2017 11:56 am
    There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resources to consider as well. […]
    Brian Peters
  • Getting Started with Instagram for Your Business: 8 Simple Steps November 1, 2017 9:37 am
    More than 500 million people use Instagram every day, and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand. If you’re new to Instagram, it might be daunting to think about how you can stand out in such a large crowd. But getting started with Instagram is […]
    Alfred Lua
  • Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes October 18, 2017 4:10 am
    If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. We want to […]
    Alfred Lua
  • 8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065] October 16, 2017 8:00 am
    Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. One thing that often gets overlooked in all of the detail is a more general […]
    Brian Peters
  • 13 Fantastic Places to Find Background Music for Your Video Content October 10, 2017 9:35 am
    Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! HubSpot, for example, […]
    Brian Peters
  • 7 Facebook Messenger Marketing Strategies You Can Try Today October 3, 2017 10:52 am
    There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a b! Have you considered the possibility of using it for your marketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog […]
    Alfred Lua
  • How to Engage With Your Social Media Followers Quickly and Authentically September 28, 2017 9:48 am
    How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming. […]
    Alfred Lua
  • The Ideal Cover Photo Size for Each of the Major Social Media Platforms September 26, 2017 12:58 pm
    One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. […]
    Alfred Lua
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