• Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One) February 21, 2018 9:49 am
    LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.” While it is true that there are few good LinkedIn Groups, […]
    Alfred Lua
  • 10 Ways Universities Can Use Facebook to Market to and Connect With Students February 13, 2018 10:02 am
    When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups. After graduating, I’ve been getting updates about the university through the alumni Facebook Page. Nowadays, it’s also common for prospective students to research […]
    Alfred Lua
  • The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed February 8, 2018 9:14 am
    The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends. The reaction […]
    Brian Peters
  • How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach) February 7, 2018 10:03 am
    Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays […]
    Alfred Lua
  • 5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018 January 30, 2018 10:26 am
    If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. So how do you get your Facebook content in front of […]
    Ash Read
  • 2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media January 25, 2018 10:01 am
    Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and […]
    Alfred Lua
  • Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018 January 23, 2018 10:12 am
    Social media conferences are one of the best ways to learn from top practitioners in the field, connect with fellow social media marketers, and be inspired to do more great things on social media. But how do you know which one to attend? We hope to make things easier for you with this go-to guide […]
    Alfred Lua
  • The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data] January 18, 2018 9:11 am
    What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from […]
    Ash Read
  • 20 Top Social Media Tools to Try in 2018 January 17, 2018 9:50 am
    Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. So where do you start? As part of our […]
    Alfred Lua
  • 10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App January 12, 2018 12:11 pm
    How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone? If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on […]
    Alfred Lua