• How to Sell on Instagram Like the Pros [Proven Tips & Strategies] July 16, 2018 1:08 pm
    By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? A revenue number that is expected to […]
    Brian Peters
  • How to Discover Irresistible Content Ideas Using Reddit July 12, 2018 4:05 am
    We’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. And while there are lots of ways to come up with great content ideas, I’d like to show you […]
    Len Markidan
  • It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead. July 10, 2018 4:05 am
    If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times […]
    Alfred Lua
  • How to Schedule Tweets to Maximize Reach and Engagement July 3, 2018 1:27 pm
    Even though Twitter has introduced an algorithm to its timeline, most of the tweets we see on our timelines are still displayed reverse-chronologically. This means that tweeting at the right times can help you reach and engage more followers. But as social media managers, you most likely don’t have the time to wait around and […]
    Alfred Lua
  • With IGTV, Instagram is Becoming Television for the Mobile Generation June 21, 2018 9:33 am
    Too busy to read? Just click the play button below to listen to Hailley and Brian discuss the Instagram algorithm on our podcast. How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS The way we consume content has always been driven by technology. In the early 20th century, cinema was the […]
    Ash Read
  • Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business June 19, 2018 4:18 am
    Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin […]
    Mike Eckstein
  • How the Instagram Algorithm Works in 2018: Everything You Need to Know June 14, 2018 5:36 am
    Too busy to read? Just click the play button below to listen to Hailley and Brian discuss the Instagram algorithm on our podcast. How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm was introduced to help surface the best, […]
    Alfred Lua
  • 6 Shortcuts to Speed Up Your Social Media Scheduling Process June 12, 2018 9:38 am
    As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this post, I’ll be sharing some ways you can save time while scheduling content […]
    Alfred Lua
  • Social Media Engagement is the New Social Media Marketing: How To Do It Well June 7, 2018 5:00 am
    As social media platforms evolve to reward authentic social media behaviour, social media engagement has become a vital part of any marketing strategy. Here's a look into why we think social media engagement is so important and how you can overcome roadblocks to develop a successful strategy.
    Mike Eckstein
  • How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team) May 30, 2018 7:36 am
    Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. But Pinterest isn’t just for individual users like you and me. It also represents a huge opportunity for […]
    Brian Peters