• You (and only you) get to define what your success looks like September 22, 2017 11:12 am
    I get jealous.  I see other companies growing faster than mine.  I see other agency founders who started later and have bigger teams.  I see other consulting firms growing faster while we’re grinding it out to hit our number.  It’s easy to look at their success and fret about whether my growth, my success, my … Continued The post You (and only you) get to define what your success looks like appeared first on Heinz Marketing.
    Matt Heinz
  • “How I Work”: Samuel Sunderaraj, vice president of growth operations at LiveStories @V_samuelSun #HowIWork September 21, 2017 1:00 pm
    By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what … Continued The post “How I Work”: Samuel Sunderaraj, vice president of growth operations at LiveStories @V_samuelSun #HowIWork appeared first on Heinz Marketing.
    Matt Heinz
  • Should you treat influencers as a traffic channel or PR target? September 20, 2017 11:59 am
    Getting one of your industry’s influencers to write you up as a “favorite app” is great, but it’s a one time hit that isn’t repeatable.  It’s a PR win that may give a temporary bump in visibility but that will level off or disappear quickly.  And once it does, what’s next?  How often can you … Continued The post Should you treat influencers as a traffic channel or PR target? appeared first on Heinz Marketing.
    Matt Heinz
  • The perfect length for a free trial (it’s shorter than you think) September 19, 2017 11:08 am
    The objective of a free trial isn’t to get prospective customers to use the whole product.  It isn’t to get them using every feature. All you need is for them to experience one amazing moment or experience that gets them to want more. Back in the day we called this the “holy shit” moment. With … Continued The post The perfect length for a free trial (it’s shorter than you think) appeared first on Heinz Marketing.
    Matt Heinz
  • Sales Pipeline Radio, Episode 84: Q&A with Daniel McGinn September 18, 2017 11:44 am
    By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio, which runs live every other Thursday at 1:00 p.m. Pacific, moving soon to 11:30 a.m. Pacific.  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & … Continued The post Sales Pipeline Radio, Episode 84: Q&A with Daniel McGinn appeared first on Heinz Marketing.
    Matt Heinz
  • Matt’s App of the Week: FeedForward September 17, 2017 11:32 am
    This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. Employee feedback can be surprisingly elusive.  They may have an equal vested interest in improving company efficiency, culture, peer-to-peer interactions, … Continued The post Matt’s App of the Week: FeedForward appeared first on Heinz Marketing.
    Matt Heinz
  • B2B Reads: Taylor Swift, Brain Science, and Rejection September 16, 2017 1:00 pm
    In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued The post B2B Reads: Taylor Swift, Brain Science, and Rejection appeared first on Heinz Marketing.
    Rebecca Smith
  • What happens when the rolodex runs dry September 15, 2017 11:11 am
    Relationship selling isn’t dead.  But selling based purely on relationships is increasingly rare. Relationships in sales will always give you an advantage.  Getting the return phone call, differentiating yourself over others at the start of the sales process is an instant advantage. But relationships have nothing to do with need.  They don’t translate into product … Continued The post What happens when the rolodex runs dry appeared first on Heinz Marketing.
    Matt Heinz
Advertisements