• B2B Reads: Customer Lifecycle, Foolish Leaders, and Being More Productive with Less July 22, 2017 1:00 pm
    In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued The post B2B Reads: Customer Lifecycle, Foolish Leaders, and Being More Productive with Less appeared first on Heinz Marketing.
    Rebecca Smith
  • The Marketing Kranks Episode 7: Content does drive revenue…and here’s how to prove it July 21, 2017 1:00 pm
    The latest episode of the Marketing Kranks is out and it is a great one (we may, however, be biased). Content marketing is core to B2B sales and marketing. Figuring out if it is working has been a tough question. We know we need to do it and each day we don’t we are behind … Continued The post The Marketing Kranks Episode 7: Content does drive revenue…and here’s how to prove it appeared first on Heinz Marketing.
    Robert Pease
  • “How I Work”: Kevin Klustner, Veteran SaaS and Cleantech Executive @KevinKlustner #HowIWork July 20, 2017 1:00 pm
    “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” … Continued The post “How I Work”: Kevin Klustner, Veteran SaaS and Cleantech Executive @KevinKlustner #HowIWork appeared first on Heinz Marketing.
    Matt Heinz
  • What’s the Deal with Connecting with Millennials? July 19, 2017 1:00 pm
    By Rebecca Smith, Senior Marketing Consultant at Heinz Marketing Before I even begin, I just want to say I have a terrible tech aura – seriously the worst luck with technology.  Apple should really be thanking me for the amount of money I’ve spent on their products… With that in mind, my phone recently took … Continued The post What’s the Deal with Connecting with Millennials? appeared first on Heinz Marketing.
    Rebecca Smith
  • Harvard Researchers Find “Conversational Presenting” to be More Engaging, Persuasive, and Effective Than Slides July 18, 2017 1:00 pm
    Guest Post by the Team at Prezi The importance of prioritizing presentations in the world of business cannot be overstated— especially when it comes to sales and marketing. When you consider how presentations are often responsible for winning new business and maintaining relationships with existing customers, you could even say they’re the lifeblood of these … Continued The post Harvard Researchers Find “Conversational Presenting” to be More Engaging, Persuasive, and Effective Than Slides appeared first on Heinz Marketing.
    Guest Post
  • Sales Pipeline Radio #75: Q&A w Nadjya Ghausi @nadjc July 17, 2017 1:00 pm
    By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a radio program called Sales Pipeline Radio, which currently runs every Thursday at 11:30 a.m. Pacific.  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests … Continued The post Sales Pipeline Radio #75: Q&A w Nadjya Ghausi @nadjc appeared first on Heinz Marketing.
    Matt Heinz
  • Matt’s App of the Week: Muzzle July 16, 2017 11:45 am
    This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. Unfortunately it only works for Mac users.  But everyone has had those embarrassing moments during presentations when pop-ups appear.  Not … Continued The post Matt’s App of the Week: Muzzle appeared first on Heinz Marketing.
    Matt Heinz
  • B2B Reads: Silent Prospects, Bingeable Content, and Dealing with Rejection July 15, 2017 1:00 pm
    In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued The post B2B Reads: Silent Prospects, Bingeable Content, and Dealing with Rejection appeared first on Heinz Marketing.
    Rebecca Smith