• Why So Much Mid- and Bottom-Funnel Content Doesn’t Work — and What We Can Do About It July 16, 2018 11:00 am
    Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account. I wanted to see the products in action.
    lazer@contently.com (Joe Lazauskas)
  • 21 Incredible Geometric Patterns Perfect for Your Next Design July 16, 2018 10:00 am
    There’s a certain psychology to shapes.
    Caroline Forsey
  • Master Online Lead Generation by Reducing Friction July 16, 2018 4:04 am
    If you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. So as a marketer, one of your goals should be to create a lead generation process that's as frictionless as possible. To achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent visitors from converting.
    pvaughan@hubspot.com (Pamela Vaughan)
  • 13 of the Best Facebook Ad Examples That Actually Work (And Why) July 16, 2018 1:36 am
    On average, Facebook is home to 1.45 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • Email Writing: How To Craft Effective Emails For International Teams July 13, 2018 11:00 am
    Are you a non-native English speaker who needs to regularly write emails to your international colleagues?
    dfallarme@hubspot.com (David Fallarme)
  • The Definition of Market Research in 100 Words or Less July 13, 2018 10:00 am
    In some circles, market research is a catch-all term for asking the industry what it wants. "Do we know what the demand is for this product? Who's even looking for our services? Let me do some market research to find out," someone might say.
    brbecker@hubspot.com (Braden Becker)
  • What is the Deep Web? A 3-Minute Rundown July 13, 2018 10:00 am
    Most marketers say the best place to hide a dead body is on page two of Google. I disagree. There’s a darker digital graveyard. It’s called the deep web, a place where Google can’t find anything.
    cchi@hubspot.com (Clifford Chi)
  • How to Block Websites on Chrome Desktop and Mobile July 12, 2018 10:00 am
    Let’s say you want to block certain websites, like Facebook or Pinterest, on your work computer to ensure those distractions aren’t inhibiting your productivity.
    Caroline Forsey
  • 8 Essential Budget Templates for Marketers [Free Download] July 12, 2018 9:31 am
    Let's face it: Executing a successful marketing plan requires time, energy, and money. And with so many different facets of marketing to consider -- branding and creative, product marketing, hosting events, etc. -- your marketing budget can disappear real fast.
    mconley@hubspot.com (Megan Conley)
  • 6 Predictions for the Convergence of IoT and Digital Marketing July 11, 2018 10:00 pm
    We're on the cusp of a tectonic shift in digital marketing. The boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible.
    jerelle.gainey@bkv.com (Jerelle Gainey)
  • Your Twitter Following Is About to Drop. Here's Why. July 11, 2018 6:54 pm
    Twitter announced today the latest of its efforts to fight platform abuse and maintain authenticity on its network.
    Amanda Zantal-Wiener
  • Unriddled: New Ads on Facebook (This Time in AR), YouTube's Fight Against Fake News, and More Tech News You Need July 11, 2018 11:00 am
    Welcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend .
    Amanda Zantal-Wiener
  • The Dunning Kruger Effect: Why Your Coworkers Believe They're Way Smarter Than They Actually Are July 11, 2018 10:00 am
    If you’ve ever been a manager, you know how frustrating the Dunning Kruger effect can be.
    Caroline Forsey
  • Fitts's Law: The UX Hack that Will Strengthen Your Design July 11, 2018 10:00 am
    The next time you get in your car, take a closer look at your foot pedals. You might notice something you’ve never paid too much attention to before: your brake pedal is bigger and closer to your seat than your accelerator pedal.
    cchi@hubspot.com (Clifford Chi)
  • 24 Excel Formulas, Keyboard Shortcuts & Tricks That'll Save You Lots of Time July 11, 2018 1:41 am
    Marketing and Microsoft Excel go together like peanut butter and chocolate. There's just one problem. For many of us, trying to organize and analyze Excel worksheets can feel like walking into a brick wall over and over again. You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this." Truth be told, there is -- you just don't know it yet.
    cstec@hubspot.com (Carly Stec)
  • What You Missed at Google's Marketing Innovations Keynote July 10, 2018 8:13 pm
    Last month, Google let the world know that big changes were coming to its famed AdWords. 
    Amanda Zantal-Wiener
  • The HubSpot Culture Code: Creating a Company We Love July 10, 2018 5:53 pm
    Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world.
    dshah@hubspot.com (Dharmesh Shah)
  • How to Write a LinkedIn Recommendation in 2018 [Quick Tip] July 10, 2018 12:00 pm
    "Lisa has recommended you!"
    cwainwright@hubspot.com (Corey Wainwright)
  • Personalization Versus Privacy: Making Sense of the Privacy Paradox July 10, 2018 11:00 am
    With so much competition online, personalized content and appealing to the individual consumer is a key way for businesses to break through the noise.
    mollie.powles@browsermedia.co.uk (Mollie Powles)
  • The Best B2B Lead Gen Campaigns for Every Channel July 10, 2018 10:00 am
    Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.
    Alex Hillsberg
  • 17 Truly Inspiring Company Vision and Mission Statement Examples July 9, 2018 11:14 pm
    Mission Statement Examples Life is Good: To spread the power of optimism. sweetgreen: To inspire healthier communities by connecting people to real food. Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. American Express: We work hard every day to make American Express the world's most respected service brand. Warby Parker: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity. Honest Tea: To create and promote great-tasting, healthy, organic beverages. IKEA: To create a better everyday life for the many people. Nordstrom: To give customers the most compelling shopping experience possible. Cradles to Crayons: Provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play. Universal Health Services, Inc.: To provide superior quality healthcare services that: PATIENTS recommend to family and friends, PHYSICIANS prefer for their patients, PURCHASERS select for their clients, EMPLOYEES are proud of, and INVESTORS seek for long-term returns. JetBlue: To inspire humanity – both in the air and on the ground. Workday: To put people at the center of enterprise software. Prezi: To reinvent how people share knowledge, tell stories, and inspire their audiences to act. Tesla: To accelerate the world's transition to sustainable energy. Invisible Children: To end violence and exploitation facing our world's most isolated and vulnerable communities. TED: Spread ideas. Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions?
    lkolowich@hubspot.com (Lindsay Kolowich)
  • 38% of People Don't Think Twitter Will Fix Platform Abuse July 9, 2018 9:03 pm
    Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. presidential election .
    Amanda Zantal-Wiener
  • The 8 Essential Management Skills You Need to Lead a Successful Team July 9, 2018 11:00 am
    Last week, on the Fourth of July, I was feeling rather patriotic, so I decided to binge watch the HBO classic Band of Brothers. The critically acclaimed mini-series takes place in Europe during World War II, recounting Major Richard Winters’ leadership of Easy Company from a grueling boot camp to the invasion of Normandy and on to the end of the war. The series is a touching tribute to these brave soldiers, and in my humble opinion, it deserves all seven of the Emmys it won.
    cchi@hubspot.com (Clifford Chi)
  • How to Use Snapchat Geofilters to Improve Your Marketing Strategy July 9, 2018 10:00 am
    With over 100 million daily active users, Snapchat provides the opportunity to reach a massive audience. Snapchat is also the most popular social media platform for teens ages 13-17 -- a hard demographic to reach through more traditional marketing efforts.
    Caroline Forsey
  • 21 of the Best Facebook Pages We've Ever Seen July 9, 2018 2:43 am
    With more than 2.20 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It July 6, 2018 11:00 am
    Everything old is new again. 
    Amanda Zantal-Wiener
  • The Definition of Negative and Positive Feedback Loops in 200 Words or Less July 6, 2018 10:00 am
    Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions.
    Caroline Forsey
  • 19 of the Best Email Marketing Campaign Examples We've Ever Seen [+ Template] July 6, 2018 4:11 am
    On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether. But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • YouTube Analytics: The 15 Metrics That Actually Matter July 5, 2018 11:00 am
    Some marketers might have an unhealthy obsession with metrics -- they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.
    cchi@hubspot.com (Clifford Chi)
  • The 1-Minute Guide to Making Google Your Homepage July 5, 2018 10:00 am
    When you ask someone a question nowadays and they don’t know the answer, you almost always know what they’ll say -- “Just Google it.” With over 3.5 billion searches a day, Google’s typically your entry-point for anything you need to do on the web, so I’m not surprised you want to change your homepage to Google.
    Caroline Forsey
  • 7 Pillar Page Examples to Get You Started With Your Own July 5, 2018 5:08 am
    Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters. Now first, what the heck is a topic cluster? A topic cluster is a method that uses a single "pillar page" as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page -- and the pillar links out to each asset. Here's why it's critical to your content strategy.
    Amanda Zantal-Wiener
  • 6 Things You Should Never, Ever Tell Your Coworkers July 4, 2018 12:00 pm
    We spend a lot of time at work. Forty hours a week for forty odd years adds up to a whopping 70 percent of your life spent in an office, says millennial career expert Jill Jacinto. And as such, “it’s only natural to become friends with your coworkers,” she points out. But Heather Huhman, a career coach and founder of Come Recommended, says, “in any relationship, it’s important to have boundaries,” and Jacinto agrees.
    Jillian Kramer
  • Unriddled: New Transparency Efforts (And Woes) for Facebook, Amazon's Big Week, and More Tech News You Need July 4, 2018 11:00 am
    Welcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend .
    Amanda Zantal-Wiener
  • The Ultimate List: 57 Online Local Business Directories July 3, 2018 7:00 pm
    What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local business websites much more often. You need look no further than Google My Business conversion points, AMP, and featured snippets for proof. So it makes sense to get your local business information into the places people are already going to find businesses like yours, rather than simply hoping they'll find you in search results.
    Jamie Pitman
  • What Is UI: The Definition of User Interface in 200 Words or Less July 3, 2018 10:00 am
    What is UI? UI, which stands for User Interface, is every visual element a user might interact with on a technological device, including the computer itself, as well as apps and websites. Nowadays, UI typically relates to a user’s experience interacting with a web page, video game, or TV interface, and primarily pertains to the alignment of buttons, scroll bars, icons, and logos.
    Caroline Forsey
  • How to Do Market Research: A 5-Step Guide July 2, 2018 11:25 pm
    Today's buyers hold all of the power when making a purchasing decision. You're also likely aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy?
    dfarese@hubspot.com (Debbie Farese)
  • What is a Digital Nomad and How Do You Become One? July 2, 2018 11:00 am
    In the Cascade Mountains of Southern Oregon, there sits a volcano with no peak. But what takes the place of a billowing summit isn’t a barren crater -- it’s an electric blue lake, surrounded by pine trees and the jagged remains of the volcano’s collapsed mouth, which crumbled during an eruption almost 8,000 years ago. This place is called Crater Lake. It’s considered one of the most beautiful national parks in the United States. It’s also where Justin Champion, a Content Professor at HubSpot Academy, spent his work day last Thursday.
    cchi@hubspot.com (Clifford Chi)
  • How to Build an Email List from Scratch: 10 Incredibly Effective Strategies July 2, 2018 11:00 am
    Did you know it costs five times more to attract a new customer, than to keep an existing one?
    Caroline Forsey
  • 36 Commuting Apps to Make Your Trip to Work More Productive July 2, 2018 3:01 am
    It's easy to think of commuting as a total waste of time. When you're standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. But there's good news for those of you who wish you could spend that time more productively.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • What You Missed Last Month in Google July 2, 2018 1:25 am
    How in the world did we get here?
    Amanda Zantal-Wiener
  • How to Find Out Why You Didn’t Get the Job June 29, 2018 12:30 pm
    You send in a stellar resume. You blow the recruiter away in the phone screen. And you wow everyone you speak with during your in-person interview. And yet, you still don’t get the job. Worst of all, you don’t know why you didn’t get it -- you either didn’t hear back at all, or received feedback so vague that it’s virtually useless (e.g. “We decided to go with another candidate who was a better fit.”) Is there anything worse?
    Emily Moore
  • Here's What Playing With a VR Headset Is Actually Like June 29, 2018 11:00 am
    Virtual reality (VR) is one of those technologies, it seems, that will be eternally "emerging."
    Amanda Zantal-Wiener
  • Personalized Calls to Action Perform 202% Better Than Basic CTAs [New Data] June 29, 2018 3:06 am
    This article was written just for you. From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We've seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us. Your visitors expect the same personalized experience on your own website -- and in your calls-to-action (CTAs) as well.
    jvocell@hubspot.com (Jeffrey Vocell)
  • The Definition of a Marketing Qualified Lead [In Under 100 Words] June 28, 2018 12:00 pm
    A marketing qualified lead (MQL) is a lead who has been deemed more likely to become a customer compared to other leads. This qualification is based on what web pages a person has visited, what they've downloaded, and similar engagement with the business's content.
    skusinitz@hubspot.com (Sam Kusinitz)
  • Google Doc Resume Templates June 28, 2018 10:00 am
    Creating a resume from scratch can be a pain, particularly when you have limited design experience and your resume doesn’t extend beyond Times New Roman 1-inch margins in terms of flair.
    Caroline Forsey
  • Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love June 27, 2018 10:18 pm
    This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot.
    pvaughan@hubspot.com (Pamela Vaughan)
  • Here's Exactly How We Got 105k+ People Using Our Chatbot June 27, 2018 11:00 am
    It’s not impossible for humans and even a lot of software to do exactly what chatbots do.
    jwlee@hubspot.com (Justin Lee)
  • Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need June 27, 2018 11:00 am
    Welcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend .
    Amanda Zantal-Wiener
  • The 7-Minute Guide to Getting Started With Google Tasks June 27, 2018 10:00 am
    If you’re anything like me, you love to-do lists. Heck, sometimes you love to-do lists so much, you even put completed tasks on your list just for the satisfaction of crossing them off (No? Just me?).
    Caroline Forsey
  • The 5 Critical Components of Fantastic Lead-Capture Forms June 27, 2018 9:33 am
    Did you know that without a lead-capture form, your digital content can't generate leads? The lead-capture form is the main focus of a lead-capture page -- better known as a landing page. The ultimate goal of this page is to get your visitors to fill it out with contact information in exchange for a piece of content, such as an ebook.
    sgoliger@hubspot.com (Sarah Goliger)