• You're Pregnant! Just Kidding. Here's the News You Missed This Week. September 22, 2017 11:00 am
    Sometimes, I wonder if the internet can be boiled down to a single sentiment: "Oops."
    Amanda Zantal-Wiener
  • Why 2017 Is the Year of Bots [Video] September 22, 2017 10:00 am
    Last week, while I was using a website's chat feature to get some much-needed customer service, I realized something shocking: I couldn't tell if I was chatting with a human or a bot.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • Google Acquired a Team From HTC and It Surprised No One September 21, 2017 1:37 pm
    Late last night -- at least, here on the East Coast -- a formal announcement was made that, if you're as obsessed with the business of mobile as we are, didn't exactly come as a surprise. The word: Google had acquired a team from mobile electronics company HTC in a $1.1 billion deal.
    Amanda Zantal-Wiener
  • Which Blogging Tips Get Results? [New Survey Data] September 21, 2017 12:00 pm
    When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results?
    barry@feldmancreative.com (Barry Feldman)
  • Should You Even Bother With Bots? An Expert Weighs In [Video] September 21, 2017 10:00 am
     
    kcook@hubspot.com (Karla Cook)
  • Thanks Live Chat, Messaging Will Take It From Here September 20, 2017 12:00 pm
    Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement.
    kbodnar@hubspot.com (Kipp Bodnar)
  • How to Ask for a Promotion (and Have Other Tough Conversations With Your Boss) September 20, 2017 12:00 pm
    Last year, my colleagues launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know -- when you're just not sure what the next step is on your career path.
    cwainwright@hubspot.com (Corey Wainwright)
  • 6 Interview Questions to Assess Emotional Intelligence September 19, 2017 12:00 pm
    Despite what you might have come to believe after sorting through the internet's seemingly bottomless slew of articles on the subject, emotional intelligence is more than just a buzzword. The ability to empathize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success.
    kcook@hubspot.com (Karla Cook)
  • How to Create a Pillar Page September 19, 2017 10:00 am
    Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. You have to build them yourself -- but we promise it takes less time and effort than building them from marble or concrete.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • The 27 Best Instagram Accounts for Design Inspiration September 18, 2017 12:00 pm
    Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It's as if the urge to visit a modern art museum can now be satisfied from the comfort of our own homes -- or bus seats, or lunch breaks. That is, if you follow the right people. As social media generally provides a platform for individuals to become brands, so it goes for the artists and designers who have found Instagram to be a method of building a miniature, digital art gallery -- a social portfolio, if you will.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • 13 Things You Should Never Say in a Job Interview September 18, 2017 10:00 am
    I never used to understand what people mean when they say that they "interview well."  How was that possible? If you're too prepared, your answers sound robotic, and if you're too unprepared, you start most answers with a long sip of water to gather your thoughts.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • The Internet Had a Busy Week. Here's What You Missed. September 15, 2017 12:00 pm
    The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it.
    Amanda Zantal-Wiener
  • 17 Data Visualization Resources You Should Bookmark September 14, 2017 9:54 pm
    Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps provide support for your claims.
    bcartwright@hubspot.com (Bethany Cartwright)
  • The 6-Step Brand Build to Grow Your Business on a Budget September 14, 2017 12:00 pm
    In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand ... you get the picture.  But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?
    Amanda Zantal-Wiener
  • How Frequently Should I Publish on Social Media? A HubSpot Experiment September 14, 2017 10:00 am
    Social media can be an overwhelming place -- even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter?
    dmarmer@hubspot.com (Daria Marmer)
  • Yesterday's Apple Event Was as Bananas as We Expected September 13, 2017 12:00 pm
    When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The pre-emptive reveals came with more detail, more clamor, and -- at least for us -- more excitement.
    Amanda Zantal-Wiener
  • How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model September 13, 2017 10:00 am
    Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years. And for much of that time, our strategy for determining our editorial calendar has stayed the same: We've identified keywords we want to rank for in search, written a blog post about it, and moved onto the next one.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • How to Use Workplace Email Most Effectively September 12, 2017 12:00 pm
    **Sets alarm for 6am, checks email, goes to bed** **Wakes up to sound of alarm, turns off alarm, checks email**  Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. For over a decade now, email has been only of the top forms of communication for businesses.
    tburgess@revriv.com (Tom Burgess)
  • 6 Ways Your Bedtime Routine Is Wrecking Your Work September 12, 2017 12:50 am
    Last night, I began to read an excellent novel right before I went to bed. The plot twists! The engaging dialogue! The cliffhangers! It was a great read. But when I finally went to put the book down two hours later, I was completely wired and nowhere near sleep, and I wasn’t too productive the next day. I always thought it was a good habit to read before bed. Was I wrong?
    Amanda Zantal-Wiener
  • Blog SEO: How to Search Engine Optimize Your Blog Content September 11, 2017 12:00 pm
    Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master with Google's copious algorithm updates.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • 5 Pillar Page Examples to Get You Started With Your Own September 11, 2017 10:00 am
    Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page -- and to each other. Cool, huh?
    Amanda Zantal-Wiener
  • 7 Social Media Fails to Avoid in 2017 September 8, 2017 12:00 pm
    Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention.
    bappleton@envision-creative.com (Brian Appleton)
  • How to Develop a Content Strategy: A Start-to-Finish Guide September 7, 2017 12:00 pm
    Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong. After all, you've got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.
    justin@workado.com (Justin McGill)
  • Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend September 7, 2017 11:00 am
    Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. It's the latest result of investigations into potential use of the social network during the 2016 U.S. presidential election to interfere with voter outlooks and decisions. As the official statement points out, "these are serious claims," and Facebook has been reviewing a number of activities on its site to aid a broader investigation -- and among them is all ad spend between June 2015 and May 2017.
    Amanda Zantal-Wiener
  • What is SEO in 2017? How It's Changed, and Where We Are Now September 6, 2017 10:22 pm
    As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. We're no longer in the "early stages" of a new era of search -- we're here, now, witnessing new trends and best practices unfold in real time.
    Amanda Zantal-Wiener
  • 8 Brainstorming Ideas to Inspire Brilliant Pitches September 6, 2017 11:56 am
    Coming up with fresh, new ideas isn't easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. (Not to mention frustrating.) That's why brainstorming sessions can be so helpful. But, as many of you probably know by experience, some brainstorming sessions are more productive than others.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • What Is a Pillar Page? (And Why It Matters For Your SEO Strategy) September 6, 2017 10:00 am
    Just when you thought you understood SEO ... search changed. Again. "Understood" is a strong word. Search engine algorithms change at such a rapid tick, it's hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto your keywords for this one.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • 12 of the Best College Logo Designs (And Why They're So Great) September 5, 2017 12:00 pm
    What makes a college logo great? Think about your alma mater for a second. Do you have a school bumper sticker with the logo emblazoned on it? A hat? A sweatshirt? A flag? Or perhaps all of the above?
    lkolowich@hubspot.com (Lindsay Kolowich)
  • What You Missed Last Month in Google September 5, 2017 10:00 am
    It's September, and yes -- we're sad that summer is coming to an end, too. Around here, August is just such an exciting time. It means beach days, baseball games, blueberries being in season -- and for Google's part, it meant a lot of news.
    Amanda Zantal-Wiener
  • Should I Quit My Job? 9 Signs It's Time September 4, 2017 12:00 pm
    In 2016, the average job tenure for a person in the United States was 4.2 years. It’s clear we no longer live in a society where you spend your entire career with the same company. And that’s actually pretty great.
    Meg Prater
  • I Tried These Productivity Hacks for a Month So You Wouldn't Have To September 4, 2017 10:00 am
    I'm not ashamed to admit that I'm not the most together person in the world. I eat three meals a day, but one of them is usually takeout. I hit snooze so often it should be considered a nap. And I definitely don't drink enough water. But I imagine I'm not alone.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • How to Create a Content Marketing Strategy for Virtual Reality September 1, 2017 12:00 pm
    Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn't a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement.
    mike@marccx.com (Michael Peggs)
  • How to Identify Which Experiments to Run September 1, 2017 10:00 am
    The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments. At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons. We talked about how the purpose of online experiments is to answer questions about how people use your website.
    mrheault@hubspot.com (Matthew Rheault)
  • How to Use Excel: 14 Simple Excel Tips, Tricks, and Shortcuts August 31, 2017 12:00 pm
    Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it.
    rleist@hubspot.com (Rachel Leist)
  • August Social Media News: Facebook Watch, YouTube Messaging & More August 31, 2017 10:00 am
    We're about to hit September, and you might be feeling anxiety about you or your family heading back to school, the busy season at your office, or the prospect of a limited number of beach days left in the year. We feel you -- because even though we took a summer break, social media networks sure didn't.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy August 30, 2017 12:00 pm
    Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan -- "It's toasted" -- to differentiate the brand from its competitors.
    manderson@hubspot.com (Meghan Keaney Anderson)
  • 10 of the Best Ads from August: The Eclipse, Sugar, and the Worst Voice Assistant Ever August 30, 2017 11:00 am
    Advertisers got creative in August, experimenting with the increasingly popular six-second ad format, contributing to the buzz surrounding the solar eclipse, and building a mountain of sugar in Times Square.
    kcook@hubspot.com (Karla Cook)
  • How to Create 30 Days Worth of Instagram Posts in One Day August 30, 2017 10:00 am
    Did you know that 50% of Instagram users follow a business, and 60% actually use Instagram to learn about a product or service? In fact, there are currently over 700 million Instagram users, and that number is expected to reach the one billion user milestone by the end of 2017. How's that for a potential audience for your business?
    bcartwright@hubspot.com (Bethany Cartwright)
  • How Chance the Rapper Made Millions By Giving Away Things for Free [Video] August 29, 2017 2:19 pm
    azych@hubspot.com (Aubrey Zych)
  • 16 Email Subject Lines You'll Probably Want to Click August 29, 2017 12:00 pm
    I'd venture to guess you get tons of emails in your inbox every day. From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit -- it's a lot to sift through, never mind actually open.
    Amanda Zantal-Wiener
  • Here Are the Top Employer Branding Challenges [New Report] August 29, 2017 10:00 am
    Around here, we’re not exactly shy about our nerdiness. We love data. We love running experiments. And upon the release of a new report that combines the two, we gleefully geek out and immediately devour the results -- always keeping in mind what they mean for marketers.
    Amanda Zantal-Wiener
  • 12 Free Social Media and Brand Monitoring Tools We Love (and Why) August 28, 2017 12:00 pm
    Reputation is everything. And on the internet, that couldn't be more true. It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.
    bwhalley@hubspot.com (Brian Whalley)
  • 5 Myths About Video Marketing, Debunked August 28, 2017 10:00 am
    By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers.
    greg.kelly@vidyard.com (Greg Kelly)
  • 9 of the Best Free Video Editing Software to Try August 25, 2017 12:00 pm
    If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things -- like a camera and editing software.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy August 24, 2017 11:00 am
    Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content.
    mac.mcavoy@enthusem.com (Mac McAvoy)
  • 28 Funny Twitter Bios to Brighten Your Day August 24, 2017 11:00 am
    What is a Twitter Bio? A Twitter bio is a small public summary about yourself or your business displayed under your Twitter profile picture. Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet. A tweet is short, sweet, and to the point.
    jmarranco@mainstreethost.com (Jess Marranco)
  • Nobody Tells Leaders When They’re Doing a Bad Job. Here's How to Do It Right. August 24, 2017 10:00 am
    Two threads on Hacker News recently have shed light on the utter failures of leadership in tech. The first was an honest question: “Women in tech, how do you find non-toxic work environments?” The second was in response to an article, “Why Good People Leave Large Tech Companies.”
    aquinn@hubspot.com (Andrew Quinn)
  • 7 Digital Marketing Strategies That Work: A Complete Guide August 23, 2017 12:00 pm
    There's no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online -- and you want to be able to reach them and observe their behavior where they spend the most time.
    ehudson@hubspot.com (Elissa Hudson)
  • Four Days of Facebook: Learn How to Grow Your Facebook Audience Fast August 23, 2017 10:00 am
    As we approach 2018, two things about the near future of marketing are clear: the way we approach social is transforming, and messaging apps are undeniably on the rise.
    cwhite@hubspot.com (Christine White)
  • What’s the Best Way to Write a Blog Post? Marketers Weigh In August 22, 2017 12:00 pm
    I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies and more efficient hacks than Polar's Dragon Whispers seltzer and 2Cellos' cover of "Despacito."
    sbernazzani@hubspot.com (Sophia Bernazzani)
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