• How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates] February 22, 2018 12:32 am
    Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?
    mconley@hubspot.com (Megan Conley)
  • Think Twitter Automation Is the Answer to Efficiency? Think Again. February 21, 2018 7:52 pm
    Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools. It's the latest in a series of moves by Twitter to combat the spread of spam, false information, or bots on its network.  The motivation behind these new restrictions is to significantly limit the amount of identical information -- like that containing false information or propaganda -- being tweeted out by multiple accounts.
    Amanda Zantal-Wiener
  • 15 Marketing Job Titles For the Skill Sets You Want at Your Company February 21, 2018 1:00 pm
    There are some weird job titles cropping up across the globe, and I bet you'll never guess what the most popular one was in the U.S. last year for that category. It was "rockstar" -- followed closely by "guru" and "ninja." You read that right. Ninja.
    brbecker@hubspot.com (Braden Becker)
  • How to Create the Perfect Instagram Images to Sell Your Brand February 21, 2018 12:00 pm
    Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures.
    Giles Thomas
  • How to Talk to Your Boss About a Side Hustle February 21, 2018 11:00 am
    In the fifth season of Mad Men, Ken Cosgrove, an account-executive at Sterling Cooper Draper Price, is called into Roger Sterling’s office, a founding partner of the agency.
    cchi@hubspot.com (Clifford Chi)
  • This Simple Diagram Will Help You Tell Better Brand Stories February 20, 2018 11:00 am
    Tell someone to write a poem, and chances are, they'll freeze up. Tell someone to write a haiku, however, and we bet they'll bang one out in less than 10 minutes.
    lazer@contently.com (Joe Lazauskas and Shane Snow)
  • How to Create Infographics in Under an Hour [15 Free Infographic Templates] February 20, 2018 12:09 am
    Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • We Read 9 Self-Help Books So You Don’t Have To February 19, 2018 11:00 am
    This summer, I decided to really give the whole “be-present-in-the-moment” thing a shot.
    Caroline Forsey
  • Why Every Public Speaker Should be Using Messenger Bots February 16, 2018 11:00 am
    A few weeks ago, I gave a talk at the Multifamily Social Media Summit in Napa, CA. It was my second consecutive year attending the event, and I wanted to give the audience something fresh  --  my talk was going to be about Facebook Messenger.
    dsellberg@hubspot.com (Dylan Sellberg)
  • 15 of the Best Lifestyle Mobile Apps You Need in Your Pocket February 16, 2018 1:18 am
    Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer a 10-minute math problem. Lifestyle apps constanly appear in the Apple App Store and Google Play Store and at least attempt to make our lives easier.  Not only have some of our favorites gone through redesigns and similar changes, but a ton of new apps have been created since we last looked.
    rleist@hubspot.com (Rachel Leist)
  • I Used Three Smart Speakers at the Same Time. Here's What Happened. February 15, 2018 12:00 pm
    "OK, Google. Good morning."
    Amanda Zantal-Wiener
  • Your Google Rank Doesn’t Matter Anymore February 15, 2018 11:00 am
    For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.
    mbarby@hubspot.com (Matthew Howells-Barby)
  • How to Lead Projects Even When You're Not the Boss February 15, 2018 11:00 am
    This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years).
    cwhite@hubspot.com (Christine White)
  • 10 Projects to Improve Your Design Skills February 14, 2018 1:00 pm
    Design is -- and always will be -- a big part of marketing. But that doesn't mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas. Taking a note from Rand Fishkin's T-Shaped Marketer concept, marketers need to have a baseline knowledge of many different topics and a depth of knowledge in one topic.
    bcartwright@hubspot.com (Bethany Cartwright)
  • 7 Body Language Mistakes That Could Ruin Your Next Job Interview [Infographic] February 14, 2018 11:00 am
    It’s finally the big day: you landed a major job interview. And you’re prepared for it. You’ve polished up your resume, picked out a spiffy outfit, and prepared a few ready-to-go answers highlighting your qualifications, your knowledge of the company, and your greatest not-so-bad weaknesses.
    Caroline Forsey
  • Facebook Continues to Emphasize Personal Content With New Feature February 13, 2018 5:05 pm
    By now, it's clear: Facebook is trying to convince everyone that it's putting the "social" back in "social media."
    Amanda Zantal-Wiener
  • How to Recover from 8 Embarrassing Office Blunders February 13, 2018 11:00 am
    Whether you forgot a deadline, accidentally CC'd the CEO in a snarky email about the annual holiday party, or got caught insulting your boss on Facebook, embarrassing yourself at the office can feel like the end of the world.
    Caroline Forsey
  • Stop Measuring These Vanity Metrics in Your Marketing Campaign February 12, 2018 11:27 pm
    There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools to help you measure them. The problem is, some metrics aren't as important as they look. They stick out right in front of you as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face.
    Janet Aronica
  • No, You're Not Getting a Facebook Dislike Button (Yet) February 12, 2018 2:58 pm
    If you use Facebook, you're likely no stranger to the widespread clamor for a "dislike" button.
    Amanda Zantal-Wiener
  • Tesla in Space and Uber in Court. It's Your Monday Morning Briefing. February 12, 2018 12:00 pm
    Hello, everyone. Welcome to Monday. I need coffee. You need coffee. And we all could use a little refresher on what happened in tech last week -- and where that leaves us as we kick off the week ahead. Without further ado, here are our top three picks for the biggest stories that emerged last week.
    Amanda Zantal-Wiener
  • The 8 Best Movies to Inspire Modern Marketers February 12, 2018 11:00 am
    Most people watch movies to escape the real world, especially as a way to unwind after work. But some of the best movies can actually inspire us to be better at our jobs.
    cchi@hubspot.com (Clifford Chi)
  • The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them) February 12, 2018 3:32 am
    Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It's nothing personal -- people just want to get to their video. So how can advertisers create branded videos that users actually want to watch?
    kcook@hubspot.com (Karla Cook)
  • Future-Proofing for Growth in the Age of AI February 9, 2018 1:00 pm
    AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies.
    jnewall@hubspot.com (Josh Newall)
  • Are Webinars Dead? How to Make a Webinar that Works in 2018 February 9, 2018 11:00 am
    As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?"
    bcartwright@hubspot.com (Bethany Cartwright)
  • FAQ This! What Is PGP? February 8, 2018 11:00 am
    We live in an age where it seems like privacy comes at a premium.
    Amanda Zantal-Wiener
  • How Does Facebook Stories Stack Up to Snapchat? February 7, 2018 11:51 pm
    If you can’t beat ‘em, join ‘em. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • What are Google and Justin Timberlake Up To? February 7, 2018 8:36 pm
    I don't know about you, but when I hear the name "Justin Timberlake," I instinctively roll my eyes.
    Amanda Zantal-Wiener
  • Should You Let a Bot Write Your Content? February 7, 2018 11:00 am
    Everyone thinks they can write. Even, it would seem, robots.
    ellie.roddy@zazzlemedia.co.uk (Ellie Roddy)
  • How to Figure Out the Next Step in Your Career [Quiz] February 7, 2018 12:01 am
    "Where do you see yourself in five years?" Of all the job interview questions out there, this has always been one of the most difficult. These days, however, the next steps in your career aren't always linear. The age-old corporate ladder model of putting in a few years as an associate contributor, becoming a manager of a small team, and climbing your way to the senior management or director level is not right for everyone.
    mconley@hubspot.com (Megan Conley)
  • The Surprising Relationship Between Stress and Creativity February 6, 2018 1:00 pm
    Thomas Edison grossed 1,093 patents over the course of his career. He was also reportedly fired from his first two jobs for not being productive. Huh? Popular opinion might say that’s because creativity needs both stimulation and room to breathe. These workplaces were likely either uninteresting or too stressful, preventing Edison from flapping his inventive wings toward the problems he wanted to solve.
    brbecker@hubspot.com (Braden Becker)
  • Which Technologies Do Your Customers Actually Want to Use in 2018? [Infographic] February 6, 2018 11:00 am
    When it comes to emerging technology, there's a lot to keep up with.
    Amanda Zantal-Wiener
  • YouTube Will Start Labeling State-Funded News Content, but There’s a Big Problem February 5, 2018 6:57 pm
    Last Friday, YouTube announced it work to further curb the spread of propaganda on its network -- this time, by adding a designated label to state-funded content. As part of YouTube's overall work toward greater transparency into the content shared on its site, videos uploaded by news creators that receive any degree of public or government funding will be labeled as such.
    Amanda Zantal-Wiener
  • Here's How Featured Snippets Work, According to Google February 5, 2018 12:00 pm
    Friends, I have a confession to make. 
    Amanda Zantal-Wiener
  • The 10 Funniest Parody Twitter Accounts to Follow Right Now February 5, 2018 11:35 am
    The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another, like SNL's recent parody of an ad for the smart home assistant, Amazon Echo. Even Apple's advertising has been parodied so far and wide over the last decade, there may be more fake "Mac vs. PC" ads than real ones.
    kburke@hubspot.com (Katie Burke)
  • How to Be Efficient: 7 Science-Backed Ways to Build Speed as a Habit February 5, 2018 11:00 am
    My college roommate was the fastest writer I’ve ever met. If he had a 10 page paper due at 9 AM on a Thursday, he would start writing it at 6 AM ... that day. And the craziest part of all was that he always got A’s. I couldn’t never grasp how he could do something in a few hours that took me a full school week to do.
    cchi@hubspot.com (Clifford Chi)
  • Build a Better B2B Website in 3 Steps February 2, 2018 11:00 am
    Today’s B2B buyers rely on digital channels through every stage of their journeys -- even long after in-person sales interactions with reps.
    Brent Adamson
  • 20 SEO Myths to Leave Behind in 2018 [Free Ebook] February 1, 2018 10:26 pm
    Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, and so on -- are now the stuff of legend.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • Facebook Says It's Fixing the Fake News Problem, but This Fake Video Got 16 Million Views February 1, 2018 8:57 pm
    There's really nothing like a truly spectacular lunar event. 
    Amanda Zantal-Wiener
  • What Is Strategy? Why It's More Than a To-Do List [Video] February 1, 2018 1:00 pm
    joetting@hubspot.com (Jami Oetting)
  • Why It’s Easy to Market Your Clients But Not Yourself February 1, 2018 11:00 am
    If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour.
    margo@thatseemsimportant.com (Margo Aaron)
  • Latest Instagram Update Lets You Schedule Posts in Advance January 31, 2018 12:00 pm
    Although the exact day and time you post content to Instagram matters less than it used to -- since your followers’ newsfeeds are now organized by relevance, engagement, and other factors versus post age -- it’s definitely still important.
    afrost@hubspot.com (Aja Frost)
  • 2 Simple Frameworks That Will Make You a Better Storyteller January 31, 2018 11:00 am
    As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response.
    lazer@contently.com (Joe Lazauskas and Shane Snow)
  • The Ultimate Social Media Holiday Calendar for 2018 [Resource] January 31, 2018 3:07 am
    Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • How to Become an Influencer in Your Industry January 30, 2018 2:56 pm
    Influencer marketing has skyrocketed since it first made its mark. That's very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That's because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible.  And today, those qualities often come in the form of social media influencers.
    info@kevintpayne.com (Kevin Payne)
  • 20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year January 30, 2018 12:24 am
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • 3 Steps to Do Your Best Work, No Matter Where You Are in Your Career January 29, 2018 11:00 am
    I’ve worked at a number of different companies including private businesses, bootstrapped startups, venture round start-ups, and pre-IPO startups. And I’ve worked at these companies in a variety of capacities: recruiting, sales, and account management.
    sdebrule@hubspot.com (Sara DeBrule)
  • How to Use Instagram Insights January 26, 2018 1:00 pm
    It's no secret that we love data.
    Amanda Zantal-Wiener
  • How to Turn Off Instagram's New "Last Online" Feature January 26, 2018 11:00 am
    Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram's new setting is now turned on by default in your account.
    kcook@hubspot.com (Karla Cook)
  • YouTube vs. Vimeo: Which Video Platform is Best for Your Business? January 25, 2018 11:00 am
    By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven't started thinking about how video fits into your long-term marketing strategy, now's the time to start taking it seriously.
    kcook@hubspot.com (Karla Cook)
  • 9 New LinkedIn Features You May Have Missed Last Year January 25, 2018 12:02 am
    When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site. And with new features like native video and smart replies, this update continues to be important heading into 2018.
    sbernazzani@hubspot.com (Sophia Bernazzani)
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