• Stop Obsessing: Here Are 7 Areas Where Perfectionism Hinders Good Writing [Infographic] November 22, 2017 1:00 pm
    Not long after I began working at HubSpot, my manager introduced me to a term that was new to me: analysis paralysis.
    Amanda Zantal-Wiener
  • 5 Super Quick Ways to Get More Messages on Your Facebook Business Page November 22, 2017 11:00 am
    You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don't understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it's time to make the most out of the channel.
    dsellberg@hubspot.com (Dylan Sellberg)
  • No One Trusts Social Media, but They'll Keep Using It Anyway [New Data] November 21, 2017 1:00 pm
    I'll just come right out and say it: The internet has a massive mess to clean up.
    Amanda Zantal-Wiener
  • What is the GDPR? And What Does it Mean for the Marketing Industry? November 21, 2017 11:00 am
    Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
  • The 20 Best Websites for Wasting Time on the Internet in 2018 November 21, 2017 2:06 am
    There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It's all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that'll block out any and all distractions. But what about those times when you just want to surf the internet aimlessly? Hey, no one can be totally productive all the time.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • How to Make Instagram Stories Like a Pro November 20, 2017 2:00 pm
    These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories -- seconds-long glimpses of people's lives, shared on Instagram for only 24 hours.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • The Most Popular Font Types in America [New Data] November 20, 2017 11:00 am
    How much thought do you put into the fonts you use for your visual content?
    sara@venngage.com (Sara McGuire)
  • Should You Let a Bot Manage Your Instagram Account? November 17, 2017 11:00 am
    Doesn't it feel like most people are falling a little too much in love with automation just because it's faster and easier? Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results? Can a bot truly be effective at replacing human interaction? We wanted to see the best way to build an engaged audience on Instagram, so we decided to test outbound automation against human engagement -- and see which one got better results.
    elijah@powerfuloutreach.com (Elijah Masek-Kelly)
  • How to Learn Social Media Marketing: 30 Resources for Beginners November 17, 2017 3:44 am
    Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn't mean results are a given. When it comes to social media, you'll either have a lot of success interacting with your customers, or you'll see little results -- and that depends on the level of effort you put into it.
    Ryan@lean-labs.com (Ryan Scott)
  • How to Create a Professional Promo Video on a Shoestring Budget November 16, 2017 1:24 pm
    There are millions upon millions of blog posts published every single day. That’s been true for a few years now.
    nansida.zheng@gmail.com (David Zheng)
  • 7 Soft Skills You Need to Achieve Career Growth November 16, 2017 11:34 am
    Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with?
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • 8 Proven Ways to Grow Brand Awareness -- Fast November 15, 2017 12:55 pm
    Have you noticed that certain brands seem to have just popped up out of nowhere and become overnight successes? I always wondered how that was possible.
    ltoner@hubspot.com (Lisa Toner)
  • Experts Share Their Top 8 Holiday Email Marketing Tips for 2017 November 15, 2017 11:00 am
    Ready or not, the holidays are right around the corner. And that means it's time for email marketers to start planning one of their biggest email campaigns of the year.
    imkevingeorge@gmail.com (Kevin George)
  • What Really Captures People's Attention is THE Billion Dollar Question in Marketing [Video] November 14, 2017 12:00 pm
    azych@hubspot.com (Aubrey Zych)
  • 14 of the Best Advertising and Marketing Campaigns of All Time November 13, 2017 10:55 pm
    I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • 14 of the Stupidest Cover Letter Mistakes to Avoid November 13, 2017 12:15 pm
    Most job seekers' cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based on your qualifications. And then there are the other kinds of cover letters. The ones chock full of TMI, or that generally just miss the mark.
    kdonohue@hubspot.com (Katie Donohue)
  • How To Write Email Newsletters That People Actually Want To Read November 13, 2017 11:00 am
    A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.”
    margo@thatseemsimportant.com (Margo Aaron)
  • 75 Creative Facebook and Instagram Video Tips November 10, 2017 1:00 pm
    It's no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, "let me just create this quick video to use in our next event registration email." 
    cwhite@hubspot.com (Christine White)
  • 5 Departments of Your Company That Need a Content Strategy November 10, 2017 11:00 am
    As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.)
    Kelsey Meyer
  • Personal Branding: The Ultimate A to Z Guide November 9, 2017 1:00 pm
    When you're looking for a job, you should expect to be Googled. When you're trying to land a speaking engagement for a big industry event, you should expect to be Googled. When you send a guest contributor pitch to a blog you admire, you should expect to be Googled.
    cstec@hubspot.com (Carly Stec)
  • Only 7% of People Actually Trust Google's Featured Snippets November 9, 2017 11:00 am
    When you look up the word "snippet" in the Merriam-Webster Dictionary, the definition you'll find is, "a small part, piece, or thing; especially:  a brief quotable passage." So, what does that mean in the context of marketing? It could carry any number of meanings, really. It could be an excerpt from a larger piece of content in the form of a blog post. It could be a fragment from an ebook used as marketing copy. Or, it could pertain to search engine results.
    Amanda Zantal-Wiener
  • What is the Internet of Things? (And Why You Should Care -- A Lot) November 8, 2017 1:00 pm
    I've said it before, and I've said it again: I'm endlessly fascinated by how much we, as humans, have adapted to emerging technologies. A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought:
    Amanda Zantal-Wiener
  • How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need November 8, 2017 11:00 am
    When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. At the end of the day, it’s still a transaction. But now -- 11 years after HubSpot first came into existence -- these transactions are starting to become diversified, and so are the reasons why we have them.
    kbodnar@hubspot.com (Kipp Bodnar)
  • 10 Little Ways to Sneak in Exercise at Work (Without Looking Silly) November 7, 2017 12:56 pm
    Hectic schedules can make it seem impossible to fit workouts into our busy week. The prospect of packing a gym bag, trudging to your local gym, working out, showering, changing, and trudging back to where you came from takes an awful lot of time. But you aren't doing yourself any favors by disregarding your health -- no matter how packed your workday is.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • Why Do People Hate the Word 'Moist?' The Science Behind Word Aversion November 7, 2017 11:00 am
    When I hear or read the word 'moist,' I immediately think of the locker room at the public pool where I learned how to swim when I was a kid. It smelled like mildew and frogs, the walls were coated in grime and hair, and it was always at least 80 degrees in there -- even in the winter. It truly was a moist locker room.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • Just 12 Funny Tweets About Millennials Killing Things November 6, 2017 1:00 pm
    You might not know it by looking at me, but I am a bloodthirsty and ruthless killer. That's right, dear reader. That grinning exterior belies the horror of a murderer, born between the years of 1980 and 2000 and hell-bent on destruction. That's right: I'm a millennial.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • The 8 Best Startup Logos From Shark Tank, and Why They Work November 6, 2017 11:00 am
    If you're a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for.
    arek@ebaqdesign.com (Arek Dvornechuck)
  • Color Psychology in Marketing [Infographic] November 3, 2017 11:57 am
    Humans are visual creatures -- so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • Your Coworkers Really Hate When You Use These 3 Buzzwords, According to New Data November 3, 2017 10:00 am
    Office workers can pretty universally agree that buzzwords suck, but we're all still guilty of peppering them into an email or a presentation here and there. 
    kcook@hubspot.com (Karla Cook)
  • Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember November 2, 2017 1:50 am
    Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan -- "It's toasted" -- to differentiate the brand from its competitors.
    manderson@hubspot.com (Meghan Keaney Anderson)
  • How to Use Facebook Live: The Ultimate Guide November 2, 2017 1:48 am
    In April 2016, Facebook launched Facebook Live: a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular -- videos see 3X the engagement of traditional videos shared on the platforms, and millions of users live stream on Facebook around the world.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • 8 Digital Marketing Trends Set to Expire by 2018 November 1, 2017 10:00 am
    When it comes to marketing tactics, unfortunately there is no "Best if Used By" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates. 
    jjoseph@kunocreative.com (Jasz Joseph)
  • 13 Email Examples That Totally Nailed Personalization October 31, 2017 11:33 pm
    If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. It starts to feel like a chore, because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus.
    Amanda Zantal-Wiener
  • 20 Creative Agencies You Should Follow on Instagram October 31, 2017 12:00 pm
    Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments.
    kcook@hubspot.com (Karla Cook)
  • What Makes People Distrust Your Business? [Infographic] October 31, 2017 10:00 am
    Here's the thing: Many, many businesses are perfectly trustworthy -- including yours, we hope. 
    Amanda Zantal-Wiener
  • How to Write Absolutely Addictive Articles October 30, 2017 12:00 pm
    This is a longer article.
    Eddie Shleyner
  • 10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda October 30, 2017 10:00 am
    I'm obsessed with fall and I don't care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented-candle, and ask Alexa to turn up the "Spooky Sounds," because fall is here and I am here for it.
    kcook@hubspot.com (Karla Cook)
  • Here's Your Go-To Social Media Image Size Cheat Sheet [Bookmarkable] October 27, 2017 12:00 pm
    When you're selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn't obstructed by your profile photo? And what's the difference between shared link thumbnails, or in-stream photos -- are the dimensions different for those?
    lkolowich@hubspot.com (Lindsay Kolowich)
  • We Analyzed HubSpot's 39 Most-Shared Posts in 2017. Here's What We Found. October 27, 2017 10:00 am
    First and foremost, I need to give credit where credit is due. The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, "We Analyzed 100 Million Headlines. Here’s What We Learned." Yes -- I even borrowed the headline structure.
    cbaldwin@wsiworld.com (Cheryl Baldwin)
  • How to Tell if Your Facebook Campaign Was Actually Worth It October 26, 2017 11:00 am
    As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada.
    bcartwright@hubspot.com (Bethany Cartwright)
  • 7 Books That Will Help You Develop More Empathy October 26, 2017 10:00 am
    When Brian McGrory, Editor-in-Chief of The Boston Globe, gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor.
    cchi@hubspot.com (Clifford Chi)
  • 9 Smart Strategies for Working With Difficult People [Infographic] October 26, 2017 1:00 am
    The intimidators. The slackers. The credit-takers. The "I actually have another favor to ask"-ers.
    kcook@hubspot.com (Karla Cook)
  • HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned. October 25, 2017 10:00 am
    Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges -- technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate?
    rleist@hubspot.com (Rachel Leist)
  • The 6 Key Marketing Metrics Your CEO Actually Cares About October 25, 2017 12:14 am
    Gone are the days of the CMO who isn't fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO) than ever before. But CMOs struggle to find the right metrics that will get them credibility, and show how marketing contributes to the bottom line -- especially when 80% of CEOs don't trust the efforts of their marketing teams.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • 10 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own October 23, 2017 10:42 pm
    You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy?
    kcook@hubspot.com (Karla Cook)
  • Don't Freak Out, but Facebook Added a New Kind of Feed October 23, 2017 10:00 am
    When Facebook makes any change to its algorithm or News Feed, the standard response is that it's cause for panic.
    Amanda Zantal-Wiener
  • 25 Last-Minute DIY Halloween Costume Ideas for Tech Geeks & Marketers October 22, 2017 11:55 pm
    Halloween is a fun holiday, and it doesn't get the attention it deserves. It doesn't have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. But that doesn't mean you should skip the festivities at your office Halloween celebration.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • Are Amazon 'Sponsored Products' Ads Worth It? October 20, 2017 12:00 pm
      Say you're in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?
    groeder@hubspot.com (Gil Roeder)
  • Which Social Media Network Makes Us Feel the Worst? [New Data] October 20, 2017 10:00 am
    I cannot tell you the number of times I've deactivated Facebook, re-joined, and deactivated again, only to repeat the process. 
    Amanda Zantal-Wiener
  • Did Samsung Just One-Up Apple on Its Cool Factor? October 19, 2017 8:06 pm
    Let's cut right to the chase: At this week's Samsung Developer Conference, the event's namesake announced a bunch of really cool new stuff.
    Amanda Zantal-Wiener