• How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers July 21, 2017 12:00 pm
    You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. But here's the deal: Unless you're famous, it's really hard to amass a huge following on Instagram without some hard work.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • What Happens When You Make Gated Content Free? July 21, 2017 10:00 am
    Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • 15 of the Best Email Marketing Campaign Examples You've Ever Seen July 20, 2017 12:00 pm
    On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether. But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • How Does a Brand Judge Your Pitch? July 20, 2017 10:34 am
    May’s talk on #modernwaystogrowanagency came from Dave Parkinson - a 26 year veteran of Nissan and digital - from IT Manager to EMEA Head of Digital.  From managing a digital transformation to initiating the social media plan (and launching the Qashqai on the way) Dave knows the brand person’s world. So what are they really thinking at pitch time?
    Anna Stone
  • Tracking and Tweaking the Critical KPIs of Marketing Agency Performance July 20, 2017 10:14 am
    The importance of revenue attribution is just one of a number of factors that marketing agencies need to track in order to measure their performance.  
    Valerie Levin
  • How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic] July 20, 2017 10:00 am
    When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play. Once you do actually press play, how many times have you abandoned the video just a few seconds in and scrolled down to the next post? I know I have. I don't finish half the Facebook videos I start.
    cchi@hubspot.com (Clifford Chi)
  • 14 PowerPoint Presentation Tips for Building More Creative Slideshows [+Templates] July 19, 2017 12:00 pm
    I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience.
    weidertgroup.intern@gmail.com (Jamie Cartwright)
  • Why Your Design of Experiments Is Probably Wrong July 19, 2017 10:00 am
    Sometimes, I think that we here at HubSpot are just a bunch of mad scientists. We love to run experiments. We love to throw bold ideas at the wall to see if they stick, tinkering with different factors, and seeing how what happens can be incorporated into what we do every day. To us, it’s a very hot topic -- we’re writing about it whenever we can, and trying to lift the curtain on what, behind the scenes, we’re cooking up on our own marketing team.
    mrheault@hubspot.com (Matthew Rheault)
  • Marketers: This Is Why We Can’t Have Nice Things July 18, 2017 12:00 pm
    The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer behavior evolves, marketers have new opportunities that were never before available.
    kbodnar@hubspot.com (Kipp Bodnar)
  • Just Getting Started With Video Marketing? Here’s the First Video You Should Make July 18, 2017 10:00 am
    One of the most controversial phrases in the marketing today is, "pivot to video." It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. Luckily, our research has shown that audiences still want to read blog and news content.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • 12 Truly Inspiring Company Vision and Mission Statement Examples July 17, 2017 12:00 pm
    Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions?
    lkolowich@hubspot.com (Lindsay Kolowich)
  • 9 Brands That Thrive Without a Traditional Marketing Budget July 17, 2017 10:00 am
    “Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise.
    Meg Prater
  • 22 of the Best Motivational Speeches of All Time July 14, 2017 12:00 pm
    It was halftime during one of my 7th grade football games. And we were losing 14 - 0. With our knees planted in the grass, my team was quietly huddled, drenched in sweat and defeat. We all knew the game was over. That’s when our assistant coach bursted through our circle and shattered our pity party, delivering one of the best motivational speeches I’ve heard to this day.
    edevaney@hubspot.com (Erik Devaney)
  • How We Generated 1 Million Facebook Video Views: A HubSpot Experiment July 14, 2017 10:00 am
    Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the first roles in social media. Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity.
    rbonnici@hubspot.com (Ryan Bonnici)
  • How to Write a Video Script [Template + Video] July 13, 2017 12:00 pm
    Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell. What happens at the end of the story is a little different, though.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • How to Do ABM Without Selling Your Soul July 13, 2017 11:00 am
    Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae. All things that --- when used correctly --- make the thing they complement way better. But If you use too much of any of them, or use them in the wrong context (hot sauce on a sundae? No thanks.), or simply use them wrong (gobs of mayo, instead of a thin layer), you’ve ruined a perfectly tasty snack.
    ari@hubspot.com (Ari Plaut)
  • How to Write an Introduction: A Simplified Guide July 13, 2017 10:00 am
    Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. I mean, you already have a blog post you want to write. Can't you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction?
    Amanda Zantal-Wiener
  • 29 of the Best Office Pranks & Practical Jokes to Use at Work July 12, 2017 12:00 pm
    For anyone who's watched the TV show "The Office" as religiously as I have, the classic "stapler in Jell-O" trick surely sounds familiar. It's pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague's stapler is hidden inside the mold. As I said -- classic. But what other, less conventional pranks are out there to add some kicks to an otherwise average day at the office?
    lkolowich@hubspot.com (Lindsay Kolowich)
  • Marketers Weigh In: Instagram or Snapchat Stories? July 12, 2017 10:00 am
    Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It's okay -- so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively Slack discussions (okay, debates) about news stories and product announcements in the marketing technology space.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • Speakers | Grow with HubSpot Sydney 2017 July 11, 2017 10:09 pm
    Here's where you can meet all our speakers at today's event and find details on each of their sessions.   With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers.    Enjoy!   --
    ahayde@hubspot.com (Anthony Hayde)
  • How Takeout Improved Our Candidate Experience: A HubSpot Experiment July 11, 2017 12:00 pm
    Here at HubSpot, we take culture pretty seriously. After all, we have an entire code dedicated to it, and it doesn’t just apply to our internal environment -- it also shows up when we’re recruiting new people to join our team. We have an inbound recruiting mission of attracting top talent through a world-class candidate experience. That’s why, one January night that started like any other -- watching Netflix in my pajamas and eating chicken tikka masala from my favorite Indian takeout joint
    hfleishman@hubspot.com (Hannah Fleishman)
  • The Short Attention Span Solution for Marketers (Hint: It's Email) [Infographic] July 11, 2017 10:00 am
    Email marketing might be entering a mid-life crisis. According to Entrepreneur, 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. The sender, the story goes, was Gary Thuerk, an employee of Digital Equipment Corporation -- an infamous legend, of sorts, who's referred to by some as the "father of spam."
    Amanda Zantal-Wiener
  • How to Deliver Data-Driven Web Design to Clients [Free Ebook] July 11, 2017 9:00 am
    As agencies continue to adopt principles of Growth-Driven Design, their client service-offerings must shift to reflect the new needs of this approach. Continuous improvement cycles -- the structured, on-going validation process within Growth-Driven Design -- is one of the primary advantages for clients and agencies over a traditional web design and development offering.
    David Boroi
  • How to Make an Animated GIF in Photoshop [Tutorial] July 10, 2017 12:00 pm
    If you've spent any time on the internet at all, you've probably come in contact with an animated GIF. It's an image file that allows you to feature animated images, which makes it seem like the image is moving. Think of them as a hybrid between a still image and a video. Why are GIFs great additions to your marketing? They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • 7 Reasons Why No One is Watching Your Video Content July 10, 2017 10:00 am
    You did it. You finally produced and posted your first series of marketing videos. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. All that’s left to do is sit back, relax, and watch the views roll in. Ha ha. Funny story, right?
    Amanda Zantal-Wiener
  • How to Focus: 5 Ways to Overcome Distractions at Work July 7, 2017 12:00 pm
    When I was a sophomore in college, I developed a terrible addiction to Facebook. By the time finals week arrived, I couldn’t go 30 minutes without a dose of dog videos. I was officially distracted. And after a week of all-nighters, I realized my attention span was inferior to a squirrel’s.
    cchi@hubspot.com (Clifford Chi)
  • 6 Viral Video Marketing Examples That Will Never Get Old July 7, 2017 10:00 am
    Oh, hi there. Have you heard the news about video? It's becoming really important for marketers to use. Imperative, even. Perhaps mandatory. "Sure," you must be thinking. "And in other news, the sky is blue." Okay, we get it. You know how important video is. That much is clear. 
    Amanda Zantal-Wiener
  • Agenda | Grow with HubSpot Sydney 2017 July 7, 2017 7:26 am
    Here's today's full agenda, with details on sessions, speakers and (of course) coffee breaks!  With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers.    Enjoy!   --
    ahayde@hubspot.com (Anthony Hayde)
  • 15 Uncomfortable Things That Will Make You More Successful July 6, 2017 12:00 pm
    In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement.
    manderson@hubspot.com (Meghan Keaney Anderson)
  • Should Writers Fear the Rise of Video? July 6, 2017 11:45 am
    Few things in human history have been as influential as the written word.   Writing has toppled empires, built global corporations, and inspired millions, if not billions of people. For decades, writers have played a chief role in marketing. David Ogilvy once wrote, "advertising is a business of words."
    raj@rajchander.com (Raj Chander)
  • 14 Video Production Tips to Enhance Quality and Drive Views July 5, 2017 12:00 pm
    Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment July 5, 2017 10:00 am
    Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right? And if so, you’re not alone -- right now, there’s a big demand for more video content all around.
    juliana@hubspot.com (Juliana Nicholson)
  • What You Missed Last Month in Google July 4, 2017 12:00 pm
    For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a cloud” on someone. And, according to MozCast, indications of a big change in Google’s algorithm can be described as “hot and stormy.”
    Amanda Zantal-Wiener
  • How to Write Faster: 12 Unusual Hacks [Infographic] July 3, 2017 12:00 pm
    Two weeks ago, when I sat down to write my first blog post at HubSpot, I was determined to make it shine. Perfection was the only option. So I filtered each word through dozens of thesaurus searches, selecting only the most dazzling ones for my article. 
    cchi@hubspot.com (Clifford Chi)
  • June Social Media News: Snap Map, Twitter Revamped & More July 3, 2017 10:00 am
    June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops. In fact, just last Friday, June 30th was #SocialMediaDay. So in honor of Social Media Day, we've rounded up the latest launches and announcements from different social media apps over the last month.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • 7 New Twitter Features (and 4 Others You May Have Missed) June 30, 2017 12:00 pm
    In an industry fixated on rapid growth, any slowdown in user acquisition or monetization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately. After a few years of stagnant monthly active user growth and disappointing the market, Twitter has been on an upswing thus far in 2017 -- beating investor projections by generating more money and adding more new users than initially anticipated.
    manderson@hubspot.com (Meghan Keaney Anderson)
  • 17 Examples of Fabulous Explainer Videos June 30, 2017 10:00 am
    Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.
    lisa@thespotonagency.com (Lisa Isbell)
  • 20 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen June 29, 2017 12:00 pm
    “How long did you take to revise this?” “A couple of sec, I mean minutes … ” “Did you use any editing tools?” “Yes ... the red and green squiggly lines in Word.” “Please tell me spell check is somehow broken. ” “ … I haven’t used that since 2008 … ”
    cchi@hubspot.com (Clifford Chi)
  • Is Facebook Messenger the New Email? 3 Experiments to Find Out June 29, 2017 10:00 am
    Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? We thought so.
    ehudson@hubspot.com (Elissa Hudson & Justin Lee)
  • 16 Video Marketing Statistics to Inform Your Q4 Strategy [Infographic] June 28, 2017 12:00 pm
    As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 
    lkolowich@hubspot.com (Lindsay Kolowich)
  • The Best New Type of Content to Support a Product Launch: A HubSpot Experiment June 28, 2017 10:00 am
    Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. Product marketers own the story of the product, with the goal of creating the narrative that defines the product.
    mandrews@hubspot.com (Marcus Andrews)
  • The 7 Best Office Music Playlists for Productivity June 27, 2017 12:00 pm
    Not long after I first started at HubSpot, I was welcomed with a fresh pair of orange, noise-canceling headphones. At the time, I had no clue that these headphones would carry me through many long work days and some of the deepest, darkest levels of writer's block. Over two years later, they are truly the gift that keeps on giving.
    cstec@hubspot.com (Carly Stec)
  • 6 Digital Storytelling Lessons from Pottermore June 27, 2017 10:00 am
    As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before -- in conversation, in written text, at the movies, in advertisements, and even through web design. With so much to absorb, it’s essential for digital marketers to differentiate their content and deliver an incredible experience.
    eburke@classy.org (Ellie Burke)
  • 4 Key Traits of Highly Successful Entrepreneurs June 26, 2017 5:01 pm
    Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea." Instagram began with a single photo filter to make turn its users into less-crappy photographers. You probably couldn’t have predicted their success at the time, but today, all of these ideas have turned into global titans worth billions of dollars.
    hfranco@hubspot.com (Henry Franco)
  • 10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot June 26, 2017 12:00 pm
    It's finally, finally summer. To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month's roundup. Instead, I ended up with a weird chatbot, a novelty phone, and several ways to kill bugs. 
    kcook@hubspot.com (Karla Cook)
  • Onboarding Checklist: A 90-Day Framework for Content Teams June 26, 2017 10:00 am
    Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people -- and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all be lumped under the crucial umbrella of communication?
    aaron@louderonline.com.au (Aaron Agius)
  • We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment June 23, 2017 12:00 pm
    I don't know about you, but I barely print anything anymore. Seriously, think about it -- when's the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment.
    bcartwright@hubspot.com (Bethany Cartwright)
  • Which Fictional Boss Are You? [Flowchart] June 23, 2017 10:00 am
    I know I'm literally ten years late to this, but I just started watching Mad Men on Netflix. And guys -- newsflash -- it's a really good show.  The old school ad strategies, the fun outfits, the drama -- I love it all. Except Don Draper's management style. That, in my humble opinion, could use a little work.
    kcook@hubspot.com (Karla Cook)
  • What We Learned From Spending $100k On Facebook Ads June 22, 2017 12:00 pm
    For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous.
    Jonathan Taylor
  • 10 YouTube Pre-Roll Ads You'll Actually Enjoy June 22, 2017 10:00 am
    You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing. 
    cchi@hubspot.com (Clifford Chi)