• 7 Types of Organizational Structure & Whom They're Suited For [Diagrams] December 11, 2018 1:47 am
    The following article includes an excerpt from our free resource, An Illustrated Guide to Organizational Structures. If you'd like to download the full resource, click here. Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you're always looking for something road-worthy -- something that can take you (and your passengers) from point A to point B without a hitch.
    edevaney@hubspot.com (Erik Devaney)
  • What's the Business Case for Virtual Reality? Here's What the Experts Say. December 10, 2018 9:10 pm
    Around here, we give a lot of thought to the question, "What is the business case for VR?"
    Amanda Zantal-Wiener
  • 5 Pro Tips for Creating a Window Display That Sells [+ Examples] December 10, 2018 12:00 pm
    Creating a window display is a lot like creating web content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store.
    cchi@hubspot.com (Clifford Chi)
  • The 8 Best Jobs for Introverts December 10, 2018 12:00 pm
    According to Psychology Today, if you're an introvert, here are a few potential truths about you -- your best thinking occurs when you're alone, you can be an exceptional leader (particularly if your team is self-driven), and you enjoy having time to yourself.
    Caroline Forsey
  • STAR Interview Method: The Ultimate Guide December 10, 2018 2:07 am
    A resume tells you that a candidate has the required skills and background for the open role. A cover letter confirms their interest in the position. An interview, then, is a critical step for evaluating a candidate's critical thinking, decision-making, and interpersonal skills. Essentially, it's an opportunity to dig deeper into an interviewee's potential, and the STAR interview method is your shovel.
    Caroline Forsey
  • The 15 Best WordPress Video Themes in 2019 December 7, 2018 2:00 pm
    If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online. Not every WordPress theme is set up to house your artwork — you’ll need a video theme that will create the experience you want your visitors to have the moment they enter your website. With the variety of WordPress video themes available, finding just one to use on your website may feel time-consuming and tedious. The good news is we’ve curated this list of 15 of our favorite WordPress video themes (in no specific order) to help you through the process.
    krbaker@hubspot.com (Kristen Baker)
  • What Is an SRT File, & Why Is It So Important for Video? December 7, 2018 1:00 pm
    Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.
    Caroline Forsey
  • Your Cheat-Sheet for Compressing Images December 7, 2018 11:00 am
    When you think about optimizing your content for search engines, what comes to mind? Building inbound links? Incorporating the optimal keywords? Developing authority on topics?
    cchi@hubspot.com (Clifford Chi)
  • The State of Virtual Reality: Where We Are, and What's to Come in 2019 December 7, 2018 1:11 am
    Throughout 2018, I've spent a considerable amount of time thinking and writing about virtual reality (VR). 
    Amanda Zantal-Wiener
  • 31 Secret Santa Gift Ideas Your Coworkers Will Love December 6, 2018 11:51 pm
    They see you when you're slacking. They know when you come in late. They know if you've been bad or good so be good for your work's Secret Santa exchange ... But that's not how the song -- or the Secret Santa exchange -- really goes ...
    cstec@hubspot.com (Carly Stec)
  • The 15 Best Responsive WordPress Themes in 2019 December 6, 2018 2:00 pm
    It’s no secret that modern shoppers are visiting your WordPress website, reading your content, signing up for your services, and purchasing your products from a variety of technological devices including desktop and laptop computers, smartphones, and tablets.
    krbaker@hubspot.com (Kristen Baker)
  • The Ultimate Guide to Google Forms December 6, 2018 1:00 pm
    Whether you're collecting customer feedback or applications for a job opening, Google Forms is undoubtedly one of the best free form tools at your disposal.
    Caroline Forsey
  • 5 Impressive Resume Objective Examples to Help You Craft Your Own December 6, 2018 11:00 am
    With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just wastes precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading. 
    cchi@hubspot.com (Clifford Chi)
  • The 9 Habits of Highly Successful Content Creators December 6, 2018 12:46 am
    Peanut butter and jelly. Batman and Robin. Eggs and ham. You've probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there's one pair in particular that goes hand-in-hand: content and marketing.
    mbutler@hubspot.com (Maggie Butler)
  • Use My Data, But Don't Abuse It [The Customer Code Series] December 5, 2018 1:00 pm
    Companies that use data effectively have made my life so much easier. I used to call a cab and explain my location, now Lyft just detects where I am and lets my driver know.
    dshah@hubspot.com (Dharmesh Shah)
  • Unriddled: Youtube Removes a Paywall, a Farewell to Google Hangouts, and More Tech News You Need December 5, 2018 12:00 pm
    "Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained.
    Amanda Zantal-Wiener
  • The Ultimate List of Free Photoshop Brushes December 5, 2018 12:00 pm
    If you often use Photoshop for design projects, it's critical you have a collection of high-quality Photoshop brushes at your disposal. Brushes can save you time while ensuring consistency across various projects.
    Caroline Forsey
  • Inside the Mysterious World of Ethical Hacking December 5, 2018 11:00 am
    In a world where harboring your most sensitive data on the internet is a convenient risk that everyone seems willing to take, the ramifications could actually be much more alarming than a stolen credit card number -- cyber attacks could dismantle society.
    cchi@hubspot.com (Clifford Chi)
  • 8 of the Best Professional Bio Examples We've Ever Seen [+ Bio Templates] December 5, 2018 1:59 am
    Is your professional bio as good as it can be? In this article, we have eight real bio examples you should definitely compare yours to -- and a series of free bio templates you can use to perfect it.
    lkolowich@hubspot.com (Lindsay Kolowich)
  • 13 of the Best SEO Tools for Auditing and Monitoring Website Performance December 5, 2018 1:00 am
    There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all.
    tom@measuredsem.com (Tom Demers)
  • These Were Our Top 10 Tech News Stories of 2018. Here's What They Say About Next Year's Trends. December 4, 2018 9:58 pm
    Here at HubSpot, we're big fans of trying new things.
    Amanda Zantal-Wiener
  • 7 Amazing Sample Answers to "What Makes You Unique?" December 4, 2018 12:00 pm
    There are plenty of things that make each one of us unique.
    Caroline Forsey
  • The Ultimate Guide to Google Slides December 4, 2018 11:00 am
    Slide decks are ubiquitous in the business world. To present new findings or strategies, train new employees, and even sell your product, you’ll often use a deck to easily convey information and visually engage an audience.
    cchi@hubspot.com (Clifford Chi)
  • How to Create a Revenue-Generating Google Ads Campaign December 4, 2018 5:05 am
    No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd.
    egreenman@hubspot.com (Emma Greenman)
  • Are More People Getting Their News Online Than on TV? The Answer May Surprise You December 3, 2018 9:47 pm
    New data from the Pew Research Center says that U.S. consumers would rather watch the news -- not read or listen to it -- and would prefer to do so on TV, not online.
    Amanda Zantal-Wiener
  • The Beginner's Guide to Design Patterns December 3, 2018 12:00 pm
    To fully understand the importance of design patterns, let's start with an example -- when a user uses your product, how do they save their landing page, blog post, template, etc.? Do their projects auto-save, or do they need to press a "Save" button?
    Caroline Forsey
  • 5 Popular Job Boards That Will Help You Hire The Most Qualified Candidates December 3, 2018 11:00 am
    As a recruiter, your job isn’t just limited to finding qualified candidates to fill your company’s new roles. You also have to promote these roles and convince the best applicants to join your company. In other words, you’re not just a recruiter -- you’re also a marketer and a sales person.
    cchi@hubspot.com (Clifford Chi)
  • What You Missed Last Month in Google November 30, 2018 9:55 pm
    Welcome one, welcome all to the dawn of December -- and to another recap of the month's top Google news items.
    Amanda Zantal-Wiener
  • 15 of the Best WordPress Newspaper Themes in 2019 November 30, 2018 8:04 pm
    Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with your visitors on your website.
    krbaker@hubspot.com (Kristen Baker)
  • The Definition of Human Resources in 300 Words or Less November 30, 2018 12:00 pm
    It's likely you already have an understanding of what Human Resources does -- at the very least, you probably know they have tasks that include recruiting and hiring employees, and dealing with an organization's culture.
    Caroline Forsey
  • How to Convert Images From PNG to JPG and JPG to PNG November 30, 2018 11:00 am
    When I first started my marketing career and needed to include an image in one of my articles or post a picture on social media, the image’s format didn’t matter to me. In my eyes, JPG and PNG were exactly the same.
    cchi@hubspot.com (Clifford Chi)
  • 14 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates] November 30, 2018 4:40 am
    I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience.
    weidertgroup.intern@gmail.com (Jamie Cartwright)
  • Looking Back on Facebook's Murky 2018: Here's Why Users Are Sticking Around [New Data] November 29, 2018 8:43 pm
    It’s fair to say that Facebook has experienced some turbulence in 2018.
    Amanda Zantal-Wiener
  • 15 of the Best Simple WordPress Themes November 29, 2018 1:00 pm
    When it comes to determining what you want your WordPress website to look like, you’ll first need to consider the theme that you plan on installing — that’s because WordPress themes are how you actually design and customize the look of your entire website. No matter what industry you’re in or which style you’re envisioning for your website, a simple theme — meaning minimalist, clean, and well-organized — is often ideal for businesses, visitors, and customers.
    krbaker@hubspot.com (Kristen Baker)
  • What is a Metaphor? A 2-Minute Rundown November 29, 2018 12:00 pm
    What do the lines “You ain’t nothin’ but a hound dog, cryin’ all the time”, “Baby, you’re a firework”, and “Life is a highway, I want to ride it all night long” all have in common?
    cchi@hubspot.com (Clifford Chi)
  • How Job Crafting Can Make Your Job More Meaningful November 29, 2018 12:00 pm
    Welcome to The Science Behind Success-- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
    Caroline Forsey
  • How to Create an Ebook From Start to Finish [Free Ebook Templates] November 29, 2018 2:43 am
    At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with ... my dad. Flash forward to today. I've swapped my colored construction paper and yarn for PowerPoint and InDesign. I've replaced my dad with marketing experts and influencers (in the office, that is). And week after week, I have the satisfaction of being an ebook creator.
    ahussain@hubspot.com (Anum Hussain)
  • What Does a World With Zero Search Results Looks Like? [New Data] November 28, 2018 8:22 pm
    Imagine a world with zero search results. As it turns out, Google is moving toward making that world a reality.
    Amanda Zantal-Wiener
  • 5 Guaranteed Ways to Boost Job Satisfaction on Your Team November 28, 2018 1:00 pm
    To improve your team's productivity, reduce turnover rates, and drive increased revenue for your company, it's critical you take the time to focus on your employees' job satisfaction.
    Caroline Forsey
  • 5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals November 28, 2018 12:00 pm
    In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at fairs, trade shows, and festivals might seem like an outdated tactic to grow your business.
    cchi@hubspot.com (Clifford Chi)
  • Unriddled: Another Try for Snap Spectacles, Amazon's New Machine Learning University, and More Tech News You Need November 28, 2018 12:00 pm
    "Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained.
    Amanda Zantal-Wiener
  • The Ultimate Guide to Website Development (for Marketers) November 28, 2018 12:00 pm
    Since the 1990s, few things have remained timeless societal staples like Friends, Pokémon, Britney Spears, and the internet.
    adecker@hubspot.com (Allie Decker)
  • The Professional Writer’s List of Transition Words & Phrases November 27, 2018 12:00 pm
    Talking to someone who constantly jumps from one unrelated topic to the next is a strange experience. The entire conversation seems random and unfocused, which makes it hard to stay engaged, and easy to say, “I gotta go”.
    cchi@hubspot.com (Clifford Chi)
  • What's a Finsta? We Explain This Confusing Instagram Trend November 27, 2018 11:00 am
    I first heard the term "Finsta" from my 16-year-old cousin. She had just taken a ridiculous selfie of herself, and had declared it "Finsta-worthy".
    Caroline Forsey
  • Instagram Stories: What They Are and How to Make One Like a Pro November 27, 2018 2:23 am
    These days, social media is all about documentation.
    sbernazzani@hubspot.com (Sophia Bernazzani)
  • Ecommerce Wars: Who Are the Top Online Retailers This Holiday Season? [New Data] November 26, 2018 10:00 pm
    Here in the U.S., today marks "Cyber Monday": an unofficial holiday observed on the Monday after Thanksgiving that celebrates and encourages online shopping with special deals and sales.
    Amanda Zantal-Wiener
  • 9 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack November 26, 2018 12:00 pm
    In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack or jingle in your video, and you can grab your audience’s attention and evoke the specific emotions and feelings you want them to associate with your brand. Neglect the musical aspect of your video, and people will think less of your brand.
    cchi@hubspot.com (Clifford Chi)
  • How to Use Ideation Sessions to Develop Your Best Ideas Yet November 26, 2018 11:00 am
    Albert Einstein, a master at great ideas, once said, "If at first the idea is not absurd, then there is no hope for it."
    Caroline Forsey
  • 20 of the Best Free Stock Photo Sites to Use in 2019 November 26, 2018 2:50 am
    Best Stock Photo Sites Negative Space Death to Stock Picjumbo Stokpic Kaboompics Startup Stock Photos Freerange LibreShot Fancy Crave Unsplash StockSnap.io SplitShire Life of Pix HubSpot Pexels Gratisography Jay Mantri ISO Republic New Old Stock Pixabay I got the image above for free on Unsplash. Yet for some reason, many publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. The truth is, high-quality stock photos don't have to come hand-in-hand with a hassle or high price tag.
    cstec@hubspot.com (Carly Stec)
  • The 15 Best WooCommerce WordPress Themes for 2019 November 23, 2018 1:00 pm
    WooCommerce is a free, open-source e-commerce plugin built for WordPress websites. The plugin allows you to easily sell almost any type of product all while giving your visitors an intuitive and seamless on-brand buying experience. You can create your customized buying experience by utilizing one of the dozens of WooCommerce themes. These themes have features that provide a wide variety of layouts, formats, images, fonts, styles, and more. They work like your regular WordPress themes — but they’re used specifically to customize your WooCommerce store.
    krbaker@hubspot.com (Kristen Baker)